Associate Social Strategist

About the role

The Associate Social Strategist is responsible for leading the day-to-day function of paid social campaigns and guiding their strategic direction. Social platforms include Meta, Reddit, TikTok, Pinterest, and LinkedIn.

Responsibilities

• Collaborates with Social Strategists, controlling the daily work functions while developing their strategic skillset and social platform acumen.
• Ensures error-free ad launches, manages campaign budgets, and crafts reporting insights to share with clients.
• Media Strategy and Plan Development - Assists in the research, strategy, and planning of paid social media campaigns, conveying how social media channels fit into a larger media strategy to achieve client goals.
• Understands and has a growing knowledge of ad tools on key social platforms, primarily Meta, TikTok, LinkedIn and Reddit.
• Technical Expertise and Campaign Management - Leads creative review, ad trafficking, and campaign setup, with a focus on upholding best practices. Manages campaign budgets and monitors for shifts in performance.
• Proficient in Excel and Google Sheets, specifically with formulas and pivot tables.
• Reporting and Measurement - Analyzes data from various ad platforms and measurement partners. Drafts reporting comments that tell a story, explaining key findings, their importance, and actionable next steps.
• Team Communication - Manages deadlines effectively and communicates with the team on the status of deliverables.