Associate Social Media Editor & In-House Content Creator - Byrdie
People Inc. · New York, NY · 1 mo ago
Marketing$70k/yrFull-time
We need to output HTML fragment with sections: headings using for section headings like About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. Only include sections when posting has real specific content. Must not repeat job title as heading. Remove boilerplate like EEO, legal, etc. Must preserve all substantive info.
We need to parse the job description.
Key sections:
- About The Position | Job Responsibilities: includes bullet list of responsibilities.
- Hybrid 3x a week | (New York City) This position is hybrid in-office, with ability to work remotely for up to 2 days per week. That's schedule info.
- About The Team | Byrdie: description of team.
- Weight%: Accountabilities, Actions and Expected Measurable Results: percentages for content creation, community management, research. Could be considered responsibilities or maybe a separate section? Could be under Responsibilities.
- Education: Bachelor's degree in Journalism, Communications, or related field, or equivalent work experience.
- Experience: 1-3 years of digital and/or social media experience, preferably at a brand, a news organization, and/or a content studio.
- Specific Knowledge, Skills, Certifications And Abilities: list of skills.
- % Travel Required (Approximate): 10% (travel). Could be under Schedule? Not exactly schedule. Could be a separate section maybe "Travel". But we only have allowed headings: About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. We can map.
- Pay Range Salary: New York: $70,000.00 (range). Provide Pay section.
- Benefits: list of benefits.
- Schedule: hybrid info.
We must not include sections with placeholder like "commensurate with experience". Not present.
We need to ensure we don't include EEO boilerplate.
We need to output only HTML fragment, no markdown fences.
Let's craft sections:
for section headings like About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. Only include sections when posting has real specific content. Must not repeat job title as heading. Remove boilerplate like EEO, legal, etc. Must preserve all substantive info.
We need to parse the job description.
Key sections:
- About The Position | Job Responsibilities: includes bullet list of responsibilities.
- Hybrid 3x a week | (New York City) This position is hybrid in-office, with ability to work remotely for up to 2 days per week. That's schedule info.
- About The Team | Byrdie: description of team.
- Weight%: Accountabilities, Actions and Expected Measurable Results: percentages for content creation, community management, research. Could be considered responsibilities or maybe a separate section? Could be under Responsibilities.
- Education: Bachelor's degree in Journalism, Communications, or related field, or equivalent work experience.
- Experience: 1-3 years of digital and/or social media experience, preferably at a brand, a news organization, and/or a content studio.
- Specific Knowledge, Skills, Certifications And Abilities: list of skills.
- % Travel Required (Approximate): 10% (travel). Could be under Schedule? Not exactly schedule. Could be a separate section maybe "Travel". But we only have allowed headings: About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. We can map.
- Pay Range Salary: New York: $70,000.00 (range). Provide Pay section.
- Benefits: list of benefits.
- Schedule: hybrid info.
We must not include sections with placeholder like "commensurate with experience". Not present.
We need to ensure we don't include EEO boilerplate.
We need to output only HTML fragment, no markdown fences.
Let's craft sections:
About the role
maybe combine About The Position and About The Team? Could be separate: About the role (description) and About the team.
But we need to decide.
The instruction: use for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule). So we can use those exact headings.
Thus we will produce sections:
- About the role: includes description of Byrdie, role overview, maybe from About The Position and About The Team.
- Responsibilities: list of duties.
- Requirements: maybe Education + Experience combined? Or separate Requirements and Qualifications? The instruction includes both Requirements and Qualifications as possible headings. We could put Education under Requirements, Experience under Qualifications, or combine.
Better: Requirements: Education and Experience. Qualifications: Specific Knowledge, Skills, Certifications And Abilities.
But we also have Skills heading allowed. Could put skills under Skills.
Let's map:
- About the role: overview (Byrdie description, role touches every part, etc.)
- Responsibilities: bullet list from "Pitch daily social-first news..." etc.
- Requirements: Education and Experience.
- Qualifications: maybe not needed if we have Skills. But we could put Specific Knowledge, Skills, Certifications And Abilities under Skills.
- Skills: list of specific knowledge/skills.
- Benefits: list of benefits.
- Pay: salary range.
- Schedule: hybrid info and travel? Travel maybe separate but we can include under Schedule as note.
We must not invent sections. Travel is not in allowed headings, but we could include it under Schedule as a note.
Check if any content missing: Weight% percentages could be included under Responsibilities as note.
We must preserve all substantive info. So include percentages.
Let's extract details:
About Byrdie: "Byrdie is where beauty, fashion, and internet culture meet—with strong perspective, real personality, and a curation more credible than the algorithm. What makes Byrdie different is what makes us essential: We cut through the clutter to deliver only what’s worth knowing, shaped by voices who truly influence the space. From smart takes and trendspotting to glossy celebrity covers and creator-powered events, Byrdie crafts social-first content to spark conversation and build meaningful connections. We live for all things commentary, collaboration, and community. More than just coverage spanning skin, hair, makeup, style, and wellness, Byrdie is where tastemakers with passion and POV trade notes, swap recs, and gauge what’s next. For us, it’s all about the now, next, and niche."
Role overview: "Byrdie is looking for a passionate and creative addition to our social media team! This role touches every part of Byrdie’s social presence—from creating, hosting, shooting, and editing video to community management, daily meetings and publishing, brainstorming captions, and developing and launching new social series. The ideal candidate lives and breathes the internet, with a strong pulse on pop culture and entertainment, beauty and fashion, emerging creators, trends, and the conversations shaping our feeds. They’re excited to experiment with new formats, jump on the right cultural moments, engage directly with our community, and turn ideas into content quickly. This role is for someone who is excited about the direction the social media space is headed, and is eager to grow alongside the brand. Above all, they understand Byrdie’s voice and POV and are enthusiastic about helping evolve how the brand shows up, connects, and creates across platforms."
Responsibilities list:
- Pitch daily social-first news and content ideas, translating timely news into social posts or hosted social videos.
- Create original content (Reels, TikTok, etc.), including video editing and on-camera hosting.
- Monitor community engagement, responding to comments and questions across platforms.
- Write social copy that reflects brand voice and follows brand writing guidelines.
- Remain curious and conduct daily research on beauty/fashion social trends and broader platform trends.
- Brainstorm regularly to help develop new social franchises and series that align with Byrdie’s social POV.
- Cover live events (e.g., awards shows) alongside the Byrdie editorial team.
- Serve as an extension of the brand's social presence and on-camera identity.
- Pull weekly social insights alongside the Byrdie social team.
Weight%: 70% Social media content creation: Pitching, writing, shooting, scheduling, video editing, and executing all steps to create assets and content. 20% Community management and monitoring while providing insights learned from our community. 10% Research to stay up to date on platform trends and report content performance.
Education: Bachelor's degree in Journalism, Communications, or a related field, or equivalent work experience.
Experience: 1-3 years of digital and/or social media experience, preferably at a brand, a news organization, and/or a content studio.
Specific Knowledge, Skills, Certifications And Abilities:
- Familiarity with major social platforms (Instagram, TikTok, Facebook, Pinterest, X)
- Social video editing (CapCut, Adobe Premiere, or other editing tools)
- On-camera hosting
- Adobe Photoshop
- Google Slides/Docs
- Social scheduling Tools
% Travel Required (Approximate): 10%
Benefits list: medical, dental, vision, prescription drug coverage, unlimited paid time off (PTO), adoption or surrogate assistance, donation matching, tuition reimbursement, basic life insurance, basic accidental death & dismemberment, supplemental life insurance, supplemental accident insurance, commuter benefits, short term and long term disability, health savings and flexible spending accounts, family care benefits, a generous 401K savings plan with a company match program, 10-12 paid holidays annually, generous paid parental leave (birthing and non-birthing parents), voluntary benefits such as pet insurance, accident, critical and hospital indemnity health insurance coverage, life and disability insurance.
Pay: Salary: New York: $70,000.00 (range low and high? It says "Pay Range Salary: New York: $70,000.00 The pay range above represents the anticipated low and high end of the pay range for this position". So it's a single number? Actually they say low and high end but only gave one number. We'll just present as "$70,000.00". Could note it's the anticipated low and high end.
Schedule: Hybrid 3x a week | (New York City) This position is hybrid in-office, with the ability to work remotely for up to 2 days per week.
Travel: 10% approximate.
We'll include travel under Schedule maybe as a note.
Now produce HTML.
We must not include any markdown fences. Just raw HTML.
Let's craft:
About the role
About the role
Byrdie is where beauty, fashion, and internet culture meet—with strong perspective, real personality, and a curation more credible than the algorithm. What makes Byrdie different is what makes us essential: We cut through the clutter to deliver only what’s worth knowing, shaped by voices who truly influence the space. From smart takes and trendspotting to glossy celebrity covers and creator-powered events, Byrdie crafts social-first content to spark conversation and build meaningful connections. We live for all things commentary, collaboration, and community. More than just coverage spanning skin, hair, makeup, style, and wellness, Byrdie is where tastemakers with passion and POV trade notes, swap recs, and gauge what’s next. For us, it’s all about the now, next, and niche.
Byrdie is looking for a passionate and creative addition to our social media team! This role touches every part of Byrdie’s social presence—from creating, hosting, shooting, and editing video to community management, daily meetings and publishing, brainstorming captions, and developing and launching new social series. The ideal candidate lives and breathes the internet, with a strong pulse on pop culture and entertainment, beauty and fashion, emerging creators, trends, and the conversations shaping our feeds. They’re excited to experiment with new formats, jump on the right cultural moments, engage directly with our community, and turn ideas into content quickly. This role is for someone who is excited about the direction the social media space is headed, and is eager to grow alongside the brand. Above all, they understand Byrdie’s voice and POV and are enthusiastic about helping evolve how the brand shows up, connects, and creates across platforms.
Responsibilities
- Pitch daily social-first news and content ideas, translating timely news into social posts or hosted social videos.
- Create original content (Reels, TikTok, etc.), including video editing and on-camera hosting.
- Monitor community engagement, responding to comments and questions across platforms.
- Write social copy that reflects brand voice and follows brand writing guidelines.
- Remain curious and conduct daily research on beauty/fashion social trends and broader platform trends.
- Brainstorm regularly to help develop new social franchises and series that align with Byrdie’s social POV.
- Cover live events (e.g., awards shows) alongside the Byrdie editorial team.
- Serve as an extension of the brand's social presence and on-camera identity.
- Pull weekly social insights alongside the Byrdie social team.
Time allocation: 70% Social media content creation (pitching, writing, shooting, scheduling, video editing, executing assets); 20% Community management and monitoring while providing insights learned from the community; 10% Research to stay up to date on platform trends and report content performance.
Requirements
- Bachelor's degree in Journalism, Communications, or a related field, or equivalent work experience.
- 1-3 years of digital and/or social media experience, preferably at a brand, a news organization, and/or a content studio.
Skills
- Familiarity with major social platforms (Instagram, TikTok, Facebook, Pinterest, X)
- Social video editing (CapCut,