Associate Sales Manager (Western Region)

Job Responsibilities

• Drive the local sales team to overachieve the regional monthly, quarterly, and annual sales targets.
• Develop and execute regional market penetration strategies, focusing on underserved areas in CA and surrounding states to accelerate business growth.
• Analyze market and competitive trends, considering statistics and expenditures, to identify customer consumption habits, forecast sales potential, build competitor databases, and develop successful sales strategies against the highly competitive landscape.
• Manage and restructure distributor networks through tiered partnership strategies, CRM software, leveraging lifecycle analytics, and using data-driven insights to boost engagement, strengthen loyalty, and minimize partner churn.
• Identify and acquire high-potential clients while maintaining long-term, trust-based win-win partnerships grounded in strategic alignment and performance-driven collaboration.
• Design partner incentive programs and advise dealers and distributors on policies and operating procedures to ensure the functional effectiveness of the business.
• Lead the planning and optimization of direct store operations by establishing performance benchmarks, identifying operational bottlenecks, and converting successful practices into replicable SOPs.
• Collaborate cross-functionally with Marketing, Product, Service, Training, and HQ Strategy teams to ensure strategic alignment and effective sales execution in local markets.
• Develop and manage the local trade show calendar, actively participate in trade shows and conventions to represent FOTILE products, and support overall marketing initiatives.
• Lead and coach the local results-driven sales team, fostering ownership, strategic thinking, product expertise, and market analysis to develop localized sales strategies that respond to consumer trends and competitive dynamics that drive sustainable growth.
• Establish and implement structured mechanisms for execution accountability, performance tracking, and continuous improvement through coaching, performance feedback, and development plans for the local sales team.

Job Requirements

• 5+ years of B2B sales or distributor management experience, with a preference for home appliances or related industries preferred.
• Bilingual in English and Mandarin Chinese Required.
• Strong relationship management and development skillset.
• Excellent negotiation, communication, organizational, and cross-functional collaboration skills.
• Strong leadership, analytical, and execution capability with a goal-oriented mindset.
• Familiarity with the local North American market landscape is preferred.
• Bachelor’s degree in Business, Marketing, or related field preferred.

Benefits

• 401(k) 401(k) 3% Match
• Dental insurance
• Employee discount
• Health insurance
• Life insurance
• Mileage reimbursement
• Paid time off
• Parental leave
• Referral program
• Travel reimbursement
• Vision insurance

Compensation Package

• Commission pay
• Holiday pay

Schedule

• Monday to Friday