Associate Planner, OOH

About the role

The Associate Planner will be responsible for developing and managing both traditional and nontraditional OOH media planning at the national and hyper local levels. Reporting to the Manager/Director, the Associate must become a market expert in terms of media habits, consumer behavior, trends, and other marketplace nuances.

Responsibilities

• Work closely direct line manager, clients and internal teams to develop OOH plans, which includes evaluation, analysis and alignment of client goals
• Analyze demographic data and consumer profiles to identify OOH channel usage and psychographic habits of target to engage consumers across all touch points
• Communicate with vendor partners to assess and plan most effective and efficient use of client budgets, which includes evaluation of formats, placement, audience delivery, scale, efficiency, etc.
• Calculate reach, frequency and any other applicable metrics for recommended OOH channels
• Design and present in a professional manner
• Prepare proposals and clearly communicate OOH plan recommendations
• Send OOH RFPs in alignment with engagement strategies and client goals
• Negotiate OOH channels according to plan, which includes, added value, upgrades and bonus opportunities
• Learn and become fluent with the proprietary buying/planning platform, Plato
• Manage and organize daily tasks
• Set up and execute approved plans accurately
• Work closely with team members to ensure tasks are completed accurately and all deadlines are met
• Remain up-to-date on industry trends and performance across all OOH formats
• Develop POVs against client and channel objectives and strategies for any new OOH channel opportunities/formats
• Demonstrate a clear understanding of the client’s business by becoming a “student” of the client’s brand and client competition to better plan and align client objectives
• Develop and maintain relationships with vendor partners and internal teams

Requirements

• Previous media agency/vendor experience helpful
• Basic math skills
• Microsoft Office
• Positive attitude toward role and Agency
• Professional demeanor and appearance
• Strong organizational skills, attention to detail
• Self-motivated in all phases of work
• Strong written, verbal and presentation skills
• Proactive and can-do attitude

Qualifications

• Bachelor's degree in Marketing, Communications, Advertising, Business Administration or related field
• Minimum of 2 years of relevant experience in media planning or related field
• Experience with OOH media planning and execution
• Knowledge of OOH media buying platforms such as Plato
• Ability to analyze and interpret data
• Excellent communication and interpersonal skills
• Ability to manage multiple projects simultaneously

Skills

• Ability to change course of action based on priority of tasks or staff needs
• Strong communication skills, both oral and written
• Able to determine and set levels of priority based upon prior training and then organize daily tasks accordingly
• Process large volumes of data in a timely manner with a high degree of accuracy
• Ability to analyse data and information and then confidently make good business decisions for Talon and our clients

Benefits

Talon is an equal opportunities employer. We celebrate diversity and are committed to creating an inclusive environment where all individuals can thrive. We seek to employ and develop a workforce representative of the markets that we serve and brands that we represent.

Pay

Dependent upon experience, the salary for this role can range from $55,000-$65,000

Schedule

Full-time