Associate Paid Creative Producer w/ a sense of humor - Marketing
About the Role
The Creative Producer will work under our Creative Strategist and with the rest of the creative team to come up with scroll-stopping and high-converting concepts, then go out and create them. Whether that’s shot-listing and directing a video shoot, sourcing an influencer for the perfect concept, writing an authentic testimonial script, recording yourself selfie-style for a quick hook test, or picking up the phone and shooting for an hour to grab a new audience.
You are quick on your feet, love bringing an idea to life, are willing to be weird, don’t shy away from new things, are willing to be bold and fail, and want to learn how to make each piece of content better than the last.
Responsibilities
- Analyze and internalize performance insights from team members and build on what’s working, learn from what’s not
- Brainstorm a plethora of ideas, qualify and prioritize them, get approvals, and create the content—whether leveraging existing content, using AI creative tools, working with our photographer/videographer, another producer, talent, or on your own with an iPhone
- Work directly with our photographer/videographer, Creative Producer, Graphic Designers, and Video Editors to bring ideas to life
- Manage campaigns: strategize, conceptualize, and execute smaller-scale campaigns by building and testing strong content
- Write scripts in Shinesty’s brand voice
- Write UGC scripts like a chameleon: adapt Shinesty’s brand voice into the audience you are targeting
- Manage content, relationships, timelines, and budgets with influencers and creators as necessary
- Write on-brand ad copy
- Review past launches, iterate on what worked, learn from what didn’t, and build stronger tests
- Use AI to enhance workflows, provide proof of concept, and create launch-ready assets
Requirements
You’re a creator who understands performance, balancing audience needs and wants—not just someone who makes funny or aesthetic content. You prioritize the best concepts and cut the weak ones. You know what paid success looks like and can clearly articulate why one video scaled while another flopped.
- An abundance of ideas ready to execute
- Understanding of how different audiences respond to different formats and messages at different points in the funnel
- Clear communicator and team player, but can work independently when needed
- Willingness to execute ground-breaking ideas hands-on (e.g., filming with an iPhone)
- 1-3 years of experience in content creation for paid social and/or an eye for engaging content
- Copywriting instinct—human tone is essential, perfection is not required
- Comfortable directing talent on set
- Ability to see what needs to happen and get it done without waiting for answers
- In-tune with internet culture and both paid and organic social trends
Don’t have the exact experience? Convince us you can do the job if you:
- Have a tenacious attitude for entertaining and know when to champion an idea
- Make us laugh
- Get the brand
- Can explain/show how you’d get it done
- Want to build something unique every week and learn from success and failure
Benefits
- Mixed WFH with majority of days in office (Boulder or Denver locations)
- Salary range: $55,000–$75,000 annually
- Laptop + any other equipment you need
- Access to AI platforms to enhance your work
- Medical, dental, and vision insurance
- Dog-friendly office
- Flexible PTO—no need to accrue, take as much as you’d like
- Flexible working hours—focus on results
- Discounted and occasionally free products from Shinesty.com