Associate Media Manager

Key Responsibilities

• Collaboration in crafting holistic media strategy and its execution (in collaboration with agencies) including recommended tactics for each individual brand, based on business goals and communication objectives
• Provide regular media consultation to the brand teams and other cross-functional internal and external partners on all matters related to media
• Seek to increase efficacy of media via ongoing analysis and optimization of programs, streamlining processes, benchmarking, and developing and leading structured test & learns, as well as conducting education and training for brand teams and other key stakeholders
• Collaborate with CMI, agency partners, media vendors and measurement partners to identify, develop, and implement test & learns for media, and then package/present the results (including via Learning Agenda progress recaps, in-campaign reporting and frequent share outs with brand teams, global partners and cross-functional partners)
• Prioritize optimizations to drive greater effectiveness and efficiency and eliminate overlap, redundancies, and inefficient investment
• Lead development and implementation of educational sessions, playbooks, and position papers to build marketing department capabilities and ensure proven solutions are scaled to deliver best-in-class performance
• Craft strategies and tests to gather learnings against emerging performance marketing trends, and push innovation agenda with our strategic media partners

Qualifications

• Bachelor’s degree in Marketing or experience in a relevant field required
• 2+ years’ experience in biddable media (strategy, partners, tactics, etc.) with solid Industry relationships
• Proven Performance Marketing Track Record with demonstrated results
• Proficiency in paid media planning, and buying with an emphasis on biddable channels: programmatic, search and social media
• Strong organizational skills and the ability to manage multiple projects with both short- and long-term components
• Excellent interpersonal skills. Ability to build strong relationships and to collaborate effectively cross-functionally
• Experience partnering directly with brand marketers, agencies, and vendor partners to advance biddable social & programmatic media initiatives