Associate Media Manager, Affiliate
The Home Depot · Atlanta, GA · 1 mo ago
MarketingFull-time
Responsibilities
- Manage some components of addressable channel campaigns directly, implementing larger strategy into each plan, including bidding, targeting, channel unit/ad creation, etc. with autonomy
- Help to develop and support test & learn agendas
- Track and ensure channel performance standards are met or exceeded
- Support omni-channel planning, buying/activating and reporting for all programs and campaigns with autonomy, ensuring larger strategy is implemented as part of each program and/or campaign
- Involved in agency and partner management and integration into workflows
Qualifications
- Build relationships and handle communications and feedback loops with key internal and external stakeholders, including channel and platform partners, agencies, etc.
- Ensure best practices are utilized/shared
- Act as an informal leader and mentor within the channel organization
Preferred Qualifications
- 3+ years of experience actively managing and implementing large omni-channel digital programs and budgets at an agency and/or large retailer
- Previous experience with retail websites and analytics
- Previous experience working with large established digital properties such as Google, Youtube, Bing, Yahoo, Facebook
- Experience with newer properties such as Pinterest and Twitter
- Solid understanding of technical pieces of digital marketing such as website analytics, audiences, data feeds, tracking codes, etc.
- Presentation and writing skills
Competencies
- Action Oriented
- Collaborates
- Drives Engagement
- Communicates Effectively
- Customer Focus
- Drives Results
- Manages Conflict