Associate Manager, Retail Media Network (Remote)

Responsibilities

• Support the development and execution of Foot Locker’s Retail Media Network strategy across onsite, offsite, and in-store channels
• Manage campaign planning, trafficking, and execution across digital platforms (e.g., website, app, email, paid media)
• Collaborate with internal stakeholders to align media programs with merchandising priorities and product launches
• Serve as a day-to-day contact for brand partners and internal sales teams
• Translate partner objectives into effective media plans that drive measurable results
• Support pitch development, media planning decks, and post-campaign reporting
• Monitor campaign performance and optimize against KPIs such as ROAS, CTR, conversion rate, and revenue
• Analyze campaign data and provide actionable insights and recommendations
• Partner with analytics teams to enhance measurement frameworks and attribution models
• Work closely with e-commerce, marketing, merchandising, and data teams to ensure seamless execution
• Coordinate with external vendors and platform partners (e.g., ad tech, DSPs, retail media platforms)
• Help define best practices, processes, and scalable solutions for the Retail Media Network
• Affirmatively assist in building workflows, tools, and documentation to support the scaling of the media business
• Ensure campaigns are delivered on time, within budget, and meet quality standards
• Support billing, reconciliation, and revenue tracking processes

Qualifications

• 3+ years of experience in digital media, retail media, e-commerce, or marketing
• Strong understanding of digital advertising channels (onsite, programmatic, paid social, search)
• Experience with retail media networks, marketplaces, or agency environments preferred
• Analytical mindset with proficiency in Excel and familiarity with analytics tools (e.g., Google Analytics, Adobe Analytics)
• Excellent communication and stakeholder management skills
• Ability to manage multiple projects in a fast-paced environment