Associate Manager, Product Management

Responsibilities

• Represents the Global Marketing and Sales Division during product development projects, ensuring that product attributes will create a positive end-user value proposition.
• Initiates and participates in market research to define target segments and product positioning for new product development efforts.
• Writes detailed functional requirements for product development teams, ensuring the development team has clarity on the measures of success in meeting requirements, which include technical specifications if necessary.
• Provides forecast and pricing analysis and recommendations to key stakeholders in the Company’s business units.
• Formulates and communicates the value proposition to the Company's global marketing teams.
• Executes timely Alpha and Beta testing with end users and analyzes findings to determine the appropriate course of action.
• Reviews user documentation for accuracy regarding product features, proper usage, and expected performance.
• Serves as the product champion at trade exhibitions during launch.
• Maintains expert knowledge of the worldwide market for competitive products and maintain contact with end users to validate requirements for products, based on competitive offerings and existing Shure products.

Qualifications

• Bachelor’s degree in Marketing or related field. Graduate coursework is desirable.
• Minimum 6 years of wide-ranging experience in marketing or product management of a technical product with responsibility for results, including costs and methods.
• Knowledge of audio systems is strongly preferred.
• Demonstrated ability working on issues of diverse scope where analysis of situation or data requires evaluation of a variety of factors, including an understanding of current business trends.
• Demonstrated experience in determining the best use of resources to meet goals of assignments received in the form of objectives.
• Able to lead cooperative efforts among members of project teams.
• Able to follow processes and operational policies in selecting methods and techniques for obtaining solutions.
• Able to develop and administer schedules and establish performance requirements.
• Able to provide excellent critical listening, analytic, and writing skills.
• Fluency in Microsoft Office software and internal IT system.