Associate Manager, Paid Social

About the role

The mission of The New York Times is to seek the truth and help people understand the world. That means independent journalism is at the heart of all we do as a company. It’s why we have a world-renowned newsroom that sends journalists to report on the ground from nearly 160 countries. It’s why we focus deeply on how our readers will experience our journalism, from print to audio to a world-class digital and app destination. And it’s why our business strategy centers on making journalism so good that it’s worth paying for.

Responsibilities

• Own end-to-end paid social campaign execution and optimization
• Design and manage audience segmentation, creative rotation, and budget pacing
• Develop testing roadmaps to improve performance outcomes (test audiences, creative, bidding, placements etc)
• Collaborate with in-house media strategy team to develop and build high-performing ad formats based on performance insights
• Collaborate with analytics team members to execute testing plans across platforms (i.e. A/B Testing, Conversion Lift)
• Manage vendor and platform relationships to stay ahead of industry changes and testing opportunities
• Consult internal teams on channel best practices and provide creative insights to help inform the creative development process
• Analyze performance trends on an ongoing basis and benchmark across key metrics (i.e. CVR, CPA) to make impactful optimizations to improve performance on an ongoing basis
• Experimentation with automation tools and workflow processes

Qualifications

• 3+ years of experience managing paid social campaigns at scale (agency or in-house)
• 2+ years in performance marketing
• Deep expertise in Meta Ads Manager and at least two additional social platforms.
• Track record of results-driven campaign execution and management
• Familiarity with iOS 14+, CAPI, and evolving privacy frameworks
• Analytical skills with proven experience hitting ROAS, CPA, or CPI goals

Pay

The annual base pay range for this role is between: $85,000 - $100,000 USD