Associate Manager, Paid Media - Calvin Klein

Be part of an iconic story. At Calvin Klein, we believe in fostering an inclusive and collaborative culture by celebrating different perspectives, backgrounds, and beliefs to truly connect with our associates and consumers. Join us and have a meaningful impact on the world—and endless opportunities to design your future.

About the role

Calvin Klein is seeking a marketing professional to grow and execute our brand media program. This role is highly cross-functional where teamwork, innovation, data analysis, and strategic thinking are critical. Reporting to the Senior Manager, Brand Media, this role will lead and forge partnerships with all major social media platforms including (but not limited to) Meta, TikTok, Twitter, Snapchat, and Pinterest. This role will also support the execution of OOH, partnerships, and programmatic campaigns.

The Associate Manager, Brand Media should be an expert in Paid Social, understanding the customer mindset while executing best practices across a variety of social media channels to drive sales and growth goals. This role will collaborate closely with business and creative leads, agency and ad tech stakeholders, and analytics team members to own Paid Social execution and performance from start to finish.

This candidate should possess an eagerness to innovate, measure, test and learn, and evolve the brand strategy and planning for Calvin Klein across brand media, including always-on, run-of-business, as well as seasonal campaigns. The Associate Manager, Brand Media will manage current and future paid media agency relationships and will be the day-to-day contact for Paid Social Media campaign optimization and performance.

Responsibilities

• Translate business priorities and objectives into tactical, innovative brand media strategies for run-of-business campaigns and for seasonal campaigns and collaborations.
• Work cross-functionally with creative, merchandising, and analytics teams to develop full-funnel campaigns.
• Manage hands-on-keyboard execution of paid social campaigns across Facebook, Instagram, Pinterest, TikTok, and other emerging social channels from concept to execution, as well as real-time campaign optimizations and hindsight reporting & analysis, in collaboration with agency partners.
• Ideate and execute audience segmentation and creative strategies, developing unique tactics to support various areas and business goals.
• Manage DPA/DABA campaigns & strategy to drive profitable demand and support business priorities across Calvin Klein e-commerce, retail, and some licensee markets.
• Proactively identify areas of opportunity to improve efficiency. Design and execute testing strategies, and present data-driven recommendations that improve current marketing and business practices.
• Work closely with platform partners to ensure Calvin Klein is aligned with industry best practices and up to date on the latest platform updates and opportunities.

Requirements

• Minimum 3-5 years of experience in Paid Social.
• Hands-on-keyboard expertise in Paid Social platforms such as Facebook, Instagram, TikTok, Pinterest, and Snapchat (as well as others).
• Experience with Facebook Ads Manager, TikTok Ads Manager, Pinterest Business, and Adobe Analytics.
• Understanding of OOH media buys, programmatic, and partnerships.
• Experience collaborating with both internal and external resources to develop strategies that meet department goals within budget and established timelines.
• Experience identifying business needs and presenting and implementing testing strategies to solve problems.
• Experience analyzing channel performance and results, and laddering channel insights up to business goals, or making optimizations where necessary.
• Experience at a marketing or media agency is preferred.
• Bachelor’s degree in marketing, business, analytics, or a related field required.

Skills

• Passion for brand marketing, always staying on top of the changing ecosystem including advertising formats, channels, and technologies.
• An innate curiosity and growth mindset.
• Ability to break down analyses and channel results into concise, straightforward recommendations to move the needle.
• A collaborative attitude and experience working across several different areas of the business.
• Positive, can-do, problem-solving attitude, purposeful, but ability to have fun.
• Strong analytical, planning, and multi-tasking skills to achieve business objectives.
• Keen marketing sense to maximize performance with target audiences.

Pay

Pay range: $82,500–$117,100. Individual compensation will ultimately be determined based on a variety of relevant factors including but not limited to qualifications, geographic location, and other relevant skills.

Benefits

• Competitive pay and bonus programs.
• Best-in-class medical, vision, dental, life, and disability insurance.
• Above-market 401(k) contribution to help save for retirement.
• Generous company-paid holidays, paid time off, hybrid working arrangements, volunteer opportunities, seasonal hours, and flexible work schedules.
• Wellbeing support including Headspace membership, reimbursement for fitness memberships and/or digital meditation subscriptions, and the opportunity to earn up to $200 a year in rewards for exercising and participating in healthy activities.
• Access to Care.com services for childcare, elder care, adoption preparation, pet care, plus reimbursement for backup care when regular plans fall through.
• Education assistance including tuition reimbursement.
• Associate discount for shopping at company outlets and e-commerce sites.

Please note, eligibility depends on employment status, location, and length of time employed with PVH, and benefits may be subject to change.