Associate Manager/ Manager - Flights Marketing (Bangkok-based, relocation provided)
About the role
In this role, you’ll get to:
- Set Marketing strategy for Flights verticals (outside of pricing)
- Spearhead the development, execution, and optimization strategy for growing Agoda’s Flights business on different channels
- Conduct end-to-end analysis of large, complex datasets related to channel performance, user behavior, and market trends, translating raw data into actionable insights
- Develop hypotheses, design experiments (e.g., A/B tests), and build structured analyses to rigorously evaluate campaign effectiveness and drive data-driven decisions for channel growth
- Partner closely with various business functions, especially Marketing Accommodation, Flights product and flights supply, to identify opportunities, analyze, and interpret trends or patterns in complex data sets using different techniques and tools such as SQL or Tableau
- Communicate complex findings, performance updates, and strategic recommendations clearly and concisely to key stakeholders, including senior management
About Agoda
Agoda bridges the world through travel. Founded in 2005 by two lifelong friends and entrepreneurs, Agoda makes it easier for everyone to explore the world. Today, Agoda is part of Booking Holdings [NASDAQ: BKNG], with a diverse team of over 7,000 people from 90 countries working together in offices around the globe. Every day, Agoda connects people to destinations and experiences, offering great deals across millions of hotels and holiday properties, flights, and experiences worldwide. Data and technology are at the heart of Agoda’s culture, fueling curiosity and innovation.
About the Performance Marketing Team
The Performance Marketing Team at Agoda is a world leader in online marketing. This department is highly data-driven and focused on developing at-scale marketing programs that improve the lifetime value of Agoda customers through measurable marketing programs and channels. The team is a blend of the best analysts, marketing strategists, and data scientists in the world. Marketing leadership at Agoda have deep experience in data science, product, strategy, and other marketing fields and have built an organization that thrives on data, creative ideas, and technology. The Performance Marketing Team also fosters a great learning environment where you will be able to learn and grow by working closely with experts from a variety of backgrounds from all over the world.
Requirements
- 5–7 years in a Data Analyst role or otherwise in projects involving big data—preferably in the tech, e-commerce, or digital marketing industry
- Bachelor’s degree in Computer Science, Statistics, Math, Engineering, Economics, Finance, or a related field
- Strong analytical skills with the ability to analyze data, translate data into actionable insights, and generate impactful recommendations
- Proficiency in business intelligence tools and data warehouses, including SQL, Tableau, and MS Excel
- Innovative problem-solving skills with the ability to tackle complex challenges in a non-linear fashion
- Exceptional writing and verbal communication abilities, with proficiency in creating impactful and visually appealing presentations
- Ability to effectively communicate, influence, and persuade stakeholders at all levels, including senior management, with strong commercial acumen
Nice to have
- Experience in digital or social media marketing
- Experience with hypothesis testing frameworks, statistical analysis, and using Python or R for data manipulation and analysis