Associate Manager, Customer Marketing (Bangkok Based, Relocation Provided)

At Agoda, we bridge the world through travel. Our story began in 2005, when two lifelong friends and entrepreneurs, driven by their passion for travel, launched Agoda to make it easier for everyone to explore the world. Today, we are part of Booking Holdings [NASDAQ: BKNG], with a diverse team of over 7,000 people from 90 countries, working together in offices around the globe. Every day, we connect people to destinations and experiences, with our great deals across millions of hotels and holiday properties, flights, and experiences worldwide.

No two days are the same at Agoda. Data and technology are at the heart of our culture, fueling our curiosity and innovation. The Performance Marketing Team at Agoda is a world leader in online marketing, highly data-driven, and focused on developing at-scale marketing programs that improve the lifetime value of Agoda customers through measurable marketing programs and channels. The team blends analysts, marketing strategists, and data scientists, fostering a great learning environment where you can grow by working closely with experts from diverse backgrounds worldwide.

About the role

Due to continued expansion, there are multiple analyst roles within the marketing team across different marketing channels. While the scope will vary depending on these channels, responsibilities may include:

• Experimentation and optimizing campaign performance: Experiment with ads/campaign structures and bidding & pricing strategies on partners such as Google, Bing, TripAdvisor, Trivago, and other search engines. Adapt to new product features and roll out changes from successful tests.
• Modeling: Analyze vast amounts of data generated by experiments, develop predictive models using data science techniques (e.g., understanding the impact on bookings from large-scale TV campaigns or demand elasticity from pricing optimization), and liaise with product teams on an implementation roadmap.
• Reporting, analysis, and insights: Build dashboards to track performance, derive insights, understand growth levers, and communicate recommendations via presentations to stakeholders.

Requirements

• Bachelor’s degree or higher from a top university in a quantitative subject (e.g., computer science, mathematics, engineering, business, science, or a relevant field of study).
• 4+ years of experience in data crunching from top-tier consulting, investment banking, private equity, or a strategy/business role for a fast-growing global tech company.
• Experience in one or more data analysis packages or databases (e.g., SQL, SAS, R, SPSS, Python, VBA) and visualization tools (e.g., Tableau, Power BI).
• Excellent verbal and written communication skills in English.
• Ability to move fast and be efficient, making decisions based on objective data evidence.
• Innate desire to take ownership, make an impact, and influence outcomes.
• Excellent organizational skills, attention to detail, and ability to work independently.

Nice to have

• Experience in digital marketing or e-commerce.
• Experience with A/B testing and other testing metrics.
• Strong presentation and negotiation skills.

Locations: San Francisco, San Jose, Los Angeles, San Diego, Oakland, Denver, Miami, Orlando, Atlanta, Chicago, Boston, Detroit, New York, Portland, Philadelphia, Dallas, Houston, Austin, Seattle, Washington D.C., Tirana, Yerevan, Sydney, Melbourne, Perth, Vienna, Graz, Baku, Minsk, Brussels, Antwerp, Ghent, Charleroi, São Paulo, Sofia, Toronto, Vancouver, Montreal, Shanghai, Beijing, Shenzhen, Zagreb, Cyprus, Prague, Brno, Ostrava, Copenhagen, Cairo, Alexandria, Giza, Estonia, Helsinki, Paris, Nice, Marseille, Rouen, Lyon, Toulouse, Tbilisi, Berlin, Munich, Hamburg, Stuttgart, Cologne, Frankfurt, Düsseldorf, Dortmund, Essen, Bremen, Leipzig, Dresden, Hanover, Nuremberg, Athens, Hong Kong, Budapest, Bangalore, New Delhi, Jakarta, Bali, Bandung, Dublin, Tel Aviv, Milan, Rome, Naples, Turin, Palermo, Venice, Bologna, Florence, Tokyo, Osaka, Yokohama, Nagoya, Okinawa, Fukuoka, Sapporo, Amman, Irbid, Riga, Beirut, Tripoli, Vilnius, Luxembourg, Kuala Lumpur, Malta, Chisinau, Amsterdam, Oslo, Jerusalem, Manila, Warsaw, Kraków, Sintra, Porto, Braga, Cascais, Loures, Amadora, Almada, Doha, Al Rayyan, Bucharest, Moscow, Saint Petersburg, Riyadh, Jeddah, Mecca, Medina, Belgrade, Singapore, Bratislava, Cape Town, Johannesburg, Seoul, Barcelona, Madrid, Valencia, Seville, Bilbao, Málaga, Oviedo, Alicante, Las Palmas, Zaragoza, Stockholm, Zurich, Geneva, Basel, Taipei, Tainan, Taichung, Kaohsiung, Phuket, Bangkok, Istanbul, Ankara, İzmir, Dubai, Abu Dhabi, Sharjah, London, Manchester, Edinburgh, Kiev, Ho Chi Minh City, Hanoi, Sanaa, Taiz, Aden, Gibraltar, Marrakech, Łódź, Wrocław, Poznań, Gdańsk, Szczecin, Bydgoszcz, Lublin, Katowice, Rio de Janeiro, Salvador, Fortaleza, Brasília, Belo Horizonte, Belém, Manaus, Curitiba, Porto Alegre, São Luís.