Associate Manager, Collegiate Activation
for sections like About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. We must only include sections when posting has real specific content. We need to extract content.
The posting includes:
- Overview (position overview) maybe "As the Associate Manager, Collegiate Activation, you'll lead ...") This could be "About the role" or "Position Overview". Use About the role
maybe.
- Requirements: includes experience, leadership, etc.
- Skills & Competencies: bullet list.
- Additional Requirements: bullet list (Bachelor's degree, travel, driver's license, evenings/weekends, lift 25 lbs, stand extended periods). Could be part of Requirements or separate.
- Key Responsibilities: multiple bullet points grouped under subheadings (Collegiate Strategy & Market Planning, Campus Activation & Consumer Engagement, Student Leadership & Team Development, University & Community Partnerships, Budget Management & Operations, Performance & KPI Management, Cross-Functional Collaboration). We can treat these as list items under Responsibilities.
- Benefits: list of benefits.
- Pay: mention "The base pay range for this position is for a successful candidate within the state listed. The successful candidate's actual pay will be based on multiple factors..." Not a specific range. The instruction: never create Pay/Schedule/Benefits sections unless posting actually states them. It does mention pay but not a specific range; it's vague. Should we include Pay section? It says "The base pay range for this position is for a successful candidate within the state listed." That's not a specific number; it's still stating there is a base pay range but not giving numbers. The rule: "never emit a heading followed by filler/placeholder text (e.g. 'commensurate with experience', 'not specified', 'N/A', 'varies', 'TBD')". This is similar to not specified. So we should NOT include Pay section because it's not specific. So omit Pay.
- Schedule: not mentioned. So omit.
- Also there is Travel Requirements: "In-Office: Based full-time at CELSIUS® Headquarters in Boca Raton, FLTravel Requirements: This position requires 15-20% travel." That's schedule/travel info. Could be part of About the role or maybe a separate section? Not required to have Schedule. Could embed in About the role paragraph.
- People Management Responsibilities: Yes (maybe part of Responsibilities). Already covered.
- Role Type: Full-Time Position.
We need to preserve all substantive information, not invent or summarize away detail. Use - for any list of duties/requirements/benefits, and
for prose.
We must not repeat job title as heading. Do not put Job ID etc.
We must remove boilerplate: EEO, accommodation, etc. Also remove the introductory fluff about Celsius brands etc? That's part of company description; maybe we keep as part of About the role? The instruction: "Preserve ALL substantive information; do NOT invent or summarize away detail." The introductory paragraph about Celsius brands etc is substantive? It's company overview; could be considered part of About the role? Might be okay to keep as prose under About the role.
But we need to decide sections: About the role (overview), Responsibilities, Requirements, Skills, Benefits. Possibly also Qualifications? The posting has Requirements and Skills & Competencies separate. Could treat Requirements as qualifications, Skills as skills. We'll follow headings: About the role, Responsibilities, Requirements, Skills, Benefits.
We need to include all details.
Let's extract content.
About the role: Should include company description and position overview.
Company description: "Together, we're Celsius Holdings, Inc.— a global CPG company united by three powerhouse brands and one incredibly talented team.At Celsius, we pride ourselves on empowering our people. Every employee has a stake in our success. We create a collaborative culture built on inclusivity, innovation, and a belief that great ideas can come from anywhere.And we're on our way to building something bigger: a category where energy isn't just consumed, it's lived—where performance meets personality, brand becomes community, and every can crack sparks a statement.This is the future of modern energy. This is Celsius. Ready to take your career to the next level? Join our team and redefine what it means to be energized."
Then position overview: "As the Associate Manager, Collegiate Activation, you'll lead collegiate marketing strategy and execution across an assigned territory, driving awareness, product trial, student engagement, and brand affinity for CELSIUS®, ALANI NU®, and ROCKSTAR® among college consumers. You'll develop and execute regional collegiate marketing plans aligned with national brand priorities and regional business objectives, overseeing campus activations, sampling programs, university partnerships, and collegiate team development. Reporting to the Manager, Collegiate Activation and partnering closely with Sales, Market Activation Managers, Collegiate Marketing Specialists, Brand Marketing, Sports Marketing, and Experiential Marketing, you'll translate brand strategy into impactful campus experiences, build long-term consumer loyalty, and use market insights and performance data to drive measurable business results."
Also include location and travel: "In-Office: Based full-time at CELSIUS® Headquarters in Boca Raton, FLTravel Requirements: This position requires 15-20% travel." Also People Management Responsibilities: Yes. Role Type: Full-Time Position.
We can embed these in About the role paragraph.
Now Responsibilities: list of duties grouped under subheadings. We'll flatten into a single
with each responsibility as - . However we need to preserve subheadings? Not required; we can keep them as part of li text. But better to keep subheadings as part of li maybe preceded by strong? Not required. We'll just list each bullet.
Let's extract responsibilities:
From "Key Responsibilities" section:
- Collegiate Strategy & Market Planning:
* Develop and execute comprehensive collegiate marketing plans aligned with national brand priorities and regional business objectives
* Identify priority campuses, student communities, and cultural moments that create opportunities for brand growth
* Build annual and quarterly activation calendars designed to maximize consumer reach, product trial, and student engagement
* Develop market-specific strategies that increase brand visibility and relevance among college consumers
- Campus Activation & Consumer Engagement:
* Oversee collegiate activations, sampling programs, sponsorships, and experiential marketing initiatives across the assigned territory, ensuring consistent execution aligned with brand standards
* Ensure all campus programs are executed consistently and aligned with brand standards
* Drive innovative campus activation strategies that generate awareness, trial, and social engagement, and support regional and national campaigns through localized collegiate execution
* Support regional and national marketing campaigns through localized collegiate execution
- Student Leadership & Team Development:
* Recruit, onboard, train, and manage Collegiate Marketing Specialists across assigned campuses, providing ongoing coaching, mentorship, and performance management
* Develop collegiate marketing talent pipelines and succession plans while fostering accountability, creativity, and executional excellence
* Foster a culture of accountability, creativity, and executional excellence
- University & Community Partnerships:
* Build and maintain relationships with university departments, student organizations, campus recreation programs, Greek life communities, and local influencers
* Identify strategic partnership opportunities that support brand objectives and increase campus presence
* Support sponsorship negotiations and campus event participation opportunities
* Ensure compliance with university policies and partnership requirements
- Budget Management & Operations:
* Manage assigned collegiate marketing budgets with accountability for planning, allocation, forecasting, and ROI
* Track program effectiveness and optimize investments based on performance outcomes
* Manage product forecasting, inventory allocation, and event resource planning
* Ensure timely reporting, budget reconciliation, and operational compliance
- Performance & KPI Management:
* Monitor and report on collegiate program performance metrics including:
- Total Consumer Reach
- Sampling Volume
- Campus Engagement
- Event Attendance
- Student Ambassador Productivity
- Social Content Generation
- Retail Conversion Impact
* Analyze market trends and consumer insights to improve future programming
* Deliver performance recaps and strategic recommendations to leadership
- Cross-Functional Collaboration:
* Partner closely with Regional Market Managers and Market Activation Managers to align collegiate initiatives with broader market strategies
* Collaborate with Sales teams and distributor partners to support campus retail and food service opportunities
* Work cross-functionally with Brand Marketing, Sports Marketing, and Experiential Marketing teams to support national initiatives
* Share campus insights and emerging consumer trends with internal stakeholders
We need to include the nested bullet list for metrics as sub-items? Could flatten but keep as separate li with dash? Probably okay to keep as separate li.
Now Requirements: list:
- 2-4 years of experience in collegiate marketing, field marketing, experiential marketing, brand marketing, campus ambassador programs, or related marketing disciplines
- Experience leading campus activations, student engagement programs, or grassroots marketing initiatives
- Previous leadership experience managing student ambassadors, interns, or part-time marketing teams preferred
- Experience working within CPG, beverage, lifestyle, sports, fitness, or entertainment industries preferred
- Strong understanding of college consumer behavior and campus culture
Also Additional Requirements:
- Bachelor's degree preferred
- Willingness to travel throughout assigned territory
- Valid U.S. driver's license required
- Ability to work evenings and weekends as required by campus events and activations
- Ability to lift up to 25 lbs. and stand for extended periods during activations and events
We could combine Requirements and Additional Requirements under Requirements heading.
Now Skills & Competencies:
- Strong leadership and team development capabilities
- Excellent communication and relationship-building skills
- Ability to connect collegiate marketing efforts to broader business objectives
- Strong project management and organizational abilities
- Creative thinker with the ability to execute strategically
- Strong analytical and problem-solving skills
- Ability to manage multiple campuses, priorities, and stakeholders simultaneously
- Self-starter who thrives in a fast-paced, entrepreneurial environment
Now Benefits:
- Comprehensive Medical, Dental & Vision benefits
- Long- and short-term disability
- Life insurance
- 10 Vacation days per year subject to accrual policy
- 11 Company paid holidays
- 401(k) with Company match
- Identity theft and legal services
Also maybe mention "Celsius is a total rewards company. This position may be eligible for other compensation, including bonuses and Restricted Stock Units (subject to company plans)." That's compensation detail but not specific pay; we could include under Benefits? It's compensation. Might be considered part of Benefits? Could add as a bullet: "Eligible for bonuses and Restricted Stock Units (subject to company plans)". It's substantive. We'll include.
Now we need to output HTML fragment only.
Structure:
About the role
... (prose)
Responsibilities
- ...
...
Requirements
- ...
...
Skills
- ...
...
Benefits
- ...
...
We must not include empty sections.
Now craft prose for About the role: combine company overview, position overview, location, travel, people management, role type.
Let's write:
Celsius Holdings, Inc. is a global CPG company united by three powerhouse brands—CELSIUS®, ALANI NU®, and ROCKSTAR®—and a talented team. The company empowers its people, giving every employee a stake in its success, and fosters a collaborative culture built on inclusivity, innovation, and the belief that great ideas can come from anywhere. Celsius is building a category where energy isn't just consumed, it's lived—where performance meets personality, brand becomes community, and every can crack sparks a statement.
As the Associate Manager, Collegiate Activation, you'll lead collegiate marketing strategy and execution across an assigned territory, driving awareness, product trial,
for prose. We must not repeat job title as heading. Do not put Job ID etc. We must remove boilerplate: EEO, accommodation, etc. Also remove the introductory fluff about Celsius brands etc? That's part of company description; maybe we keep as part of About the role? The instruction: "Preserve ALL substantive information; do NOT invent or summarize away detail." The introductory paragraph about Celsius brands etc is substantive? It's company overview; could be considered part of About the role? Might be okay to keep as prose under About the role. But we need to decide sections: About the role (overview), Responsibilities, Requirements, Skills, Benefits. Possibly also Qualifications? The posting has Requirements and Skills & Competencies separate. Could treat Requirements as qualifications, Skills as skills. We'll follow headings: About the role, Responsibilities, Requirements, Skills, Benefits. We need to include all details. Let's extract content. About the role: Should include company description and position overview. Company description: "Together, we're Celsius Holdings, Inc.— a global CPG company united by three powerhouse brands and one incredibly talented team.At Celsius, we pride ourselves on empowering our people. Every employee has a stake in our success. We create a collaborative culture built on inclusivity, innovation, and a belief that great ideas can come from anywhere.And we're on our way to building something bigger: a category where energy isn't just consumed, it's lived—where performance meets personality, brand becomes community, and every can crack sparks a statement.This is the future of modern energy. This is Celsius. Ready to take your career to the next level? Join our team and redefine what it means to be energized." Then position overview: "As the Associate Manager, Collegiate Activation, you'll lead collegiate marketing strategy and execution across an assigned territory, driving awareness, product trial, student engagement, and brand affinity for CELSIUS®, ALANI NU®, and ROCKSTAR® among college consumers. You'll develop and execute regional collegiate marketing plans aligned with national brand priorities and regional business objectives, overseeing campus activations, sampling programs, university partnerships, and collegiate team development. Reporting to the Manager, Collegiate Activation and partnering closely with Sales, Market Activation Managers, Collegiate Marketing Specialists, Brand Marketing, Sports Marketing, and Experiential Marketing, you'll translate brand strategy into impactful campus experiences, build long-term consumer loyalty, and use market insights and performance data to drive measurable business results." Also include location and travel: "In-Office: Based full-time at CELSIUS® Headquarters in Boca Raton, FLTravel Requirements: This position requires 15-20% travel." Also People Management Responsibilities: Yes. Role Type: Full-Time Position. We can embed these in About the role paragraph. Now Responsibilities: list of duties grouped under subheadings. We'll flatten into a single
- with each responsibility as
- . However we need to preserve subheadings? Not required; we can keep them as part of li text. But better to keep subheadings as part of li maybe preceded by strong? Not required. We'll just list each bullet.
Let's extract responsibilities:
From "Key Responsibilities" section:
- Collegiate Strategy & Market Planning:
* Develop and execute comprehensive collegiate marketing plans aligned with national brand priorities and regional business objectives
* Identify priority campuses, student communities, and cultural moments that create opportunities for brand growth
* Build annual and quarterly activation calendars designed to maximize consumer reach, product trial, and student engagement
* Develop market-specific strategies that increase brand visibility and relevance among college consumers
- Campus Activation & Consumer Engagement:
* Oversee collegiate activations, sampling programs, sponsorships, and experiential marketing initiatives across the assigned territory, ensuring consistent execution aligned with brand standards
* Ensure all campus programs are executed consistently and aligned with brand standards
* Drive innovative campus activation strategies that generate awareness, trial, and social engagement, and support regional and national campaigns through localized collegiate execution
* Support regional and national marketing campaigns through localized collegiate execution
- Student Leadership & Team Development:
* Recruit, onboard, train, and manage Collegiate Marketing Specialists across assigned campuses, providing ongoing coaching, mentorship, and performance management
* Develop collegiate marketing talent pipelines and succession plans while fostering accountability, creativity, and executional excellence
* Foster a culture of accountability, creativity, and executional excellence
- University & Community Partnerships:
* Build and maintain relationships with university departments, student organizations, campus recreation programs, Greek life communities, and local influencers
* Identify strategic partnership opportunities that support brand objectives and increase campus presence
* Support sponsorship negotiations and campus event participation opportunities
* Ensure compliance with university policies and partnership requirements
- Budget Management & Operations:
* Manage assigned collegiate marketing budgets with accountability for planning, allocation, forecasting, and ROI
* Track program effectiveness and optimize investments based on performance outcomes
* Manage product forecasting, inventory allocation, and event resource planning
* Ensure timely reporting, budget reconciliation, and operational compliance
- Performance & KPI Management:
* Monitor and report on collegiate program performance metrics including:
- Total Consumer Reach
- Sampling Volume
- Campus Engagement
- Event Attendance
- Student Ambassador Productivity
- Social Content Generation
- Retail Conversion Impact
* Analyze market trends and consumer insights to improve future programming
* Deliver performance recaps and strategic recommendations to leadership
- Cross-Functional Collaboration:
* Partner closely with Regional Market Managers and Market Activation Managers to align collegiate initiatives with broader market strategies
* Collaborate with Sales teams and distributor partners to support campus retail and food service opportunities
* Work cross-functionally with Brand Marketing, Sports Marketing, and Experiential Marketing teams to support national initiatives
* Share campus insights and emerging consumer trends with internal stakeholders
We need to include the nested bullet list for metrics as sub-items? Could flatten but keep as separate li with dash? Probably okay to keep as separate li.
Now Requirements: list:
- 2-4 years of experience in collegiate marketing, field marketing, experiential marketing, brand marketing, campus ambassador programs, or related marketing disciplines
- Experience leading campus activations, student engagement programs, or grassroots marketing initiatives
- Previous leadership experience managing student ambassadors, interns, or part-time marketing teams preferred
- Experience working within CPG, beverage, lifestyle, sports, fitness, or entertainment industries preferred
- Strong understanding of college consumer behavior and campus culture
Also Additional Requirements:
- Bachelor's degree preferred
- Willingness to travel throughout assigned territory
- Valid U.S. driver's license required
- Ability to work evenings and weekends as required by campus events and activations
- Ability to lift up to 25 lbs. and stand for extended periods during activations and events
We could combine Requirements and Additional Requirements under Requirements heading.
Now Skills & Competencies:
- Strong leadership and team development capabilities
- Excellent communication and relationship-building skills
- Ability to connect collegiate marketing efforts to broader business objectives
- Strong project management and organizational abilities
- Creative thinker with the ability to execute strategically
- Strong analytical and problem-solving skills
- Ability to manage multiple campuses, priorities, and stakeholders simultaneously
- Self-starter who thrives in a fast-paced, entrepreneurial environment
Now Benefits:
- Comprehensive Medical, Dental & Vision benefits
- Long- and short-term disability
- Life insurance
- 10 Vacation days per year subject to accrual policy
- 11 Company paid holidays
- 401(k) with Company match
- Identity theft and legal services
Also maybe mention "Celsius is a total rewards company. This position may be eligible for other compensation, including bonuses and Restricted Stock Units (subject to company plans)." That's compensation detail but not specific pay; we could include under Benefits? It's compensation. Might be considered part of Benefits? Could add as a bullet: "Eligible for bonuses and Restricted Stock Units (subject to company plans)". It's substantive. We'll include.
Now we need to output HTML fragment only.
Structure:
About the role
... (prose)
Responsibilities
- ... ...
Requirements
- ... ...
Skills
- ... ...
Benefits
- ... ...
Celsius Holdings, Inc. is a global CPG company united by three powerhouse brands—CELSIUS®, ALANI NU®, and ROCKSTAR®—and a talented team. The company empowers its people, giving every employee a stake in its success, and fosters a collaborative culture built on inclusivity, innovation, and the belief that great ideas can come from anywhere. Celsius is building a category where energy isn't just consumed, it's lived—where performance meets personality, brand becomes community, and every can crack sparks a statement.
As the Associate Manager, Collegiate Activation, you'll lead collegiate marketing strategy and execution across an assigned territory, driving awareness, product trial,