Associate Manager, Audience Development (UMe)

How We LEAD

UMG Global Audience Development is seeking a creative and collaborative Associate Manager, Audience Development to ideate, build, and manage effective omni-channel campaigns for UMe's artists and their music fans. You will be highly organized, detail-oriented, and great at prioritizing what needs to get done now, while managing long-term strategic initiatives. Focusing on connecting music fans with the right message, at the right time, you will turn insights into a strategic position that will achieve both artist and label business goals.

How You’ll CREATE

• Develop and execute a comprehensive email and SMS strategy, optimizing customer journeys, segmentation, and personalization to increase AOV, retention, and LTV.
• Own the email and SMS marketing calendar, ensuring timely execution of campaigns that support business goals.
• Continuously analyze performance data, implement testing strategies, and iterate on campaigns to maximize engagement and conversions.
• Lead creative branding initiatives and template redesigns, ensuring all communications align with stakeholder vision and optimization best practices.
• Partner with cross-functional teams, including eCommerce, Label, Creative, Analytics and Product, to drive cohesive marketing strategies.
• Drive learning and optimization through A/B testing, audience segmentation, and personalization tactics.
• Stay ahead of industry trends and best practices in targeted marketing and CRM strategies to innovate and enhance retention efforts.
• Provide regular reporting on email and SMS performance, delivering insights and recommendations to stakeholders and leadership.
• Bring your copy and design expertise, leveraging data to drive fan engagement, loyalty, and lifetime value.
• Contribute meaningful reports and analyses; translate analytical findings into clear, easily understandable, actionable insights that drive strong business strategy.

VIBE

• 2-5 years of experience in email marketing, with a deep appreciation and understanding of all musical genres and music audience behavior.
• Expertise in email and SMS marketing best practices, including customer segmentation, journey mapping, compliance, deliverability, and performance optimization.
• A deep understanding of the modern eCommerce landscape and best practices for driving revenue.
• Strong analytical skills with the ability to interpret data and translate insights into action.
• Experience with personalization, customer journey building, and retention-driving strategies.
• Excellent organizational and project management skills, with the ability to manage multiple campaigns and deadlines.
• Excellent communication skills with experience liaising with internal and external stakeholders of all levels, as well as presenting data-driven insights to stakeholders and leadership.
• Experience with ESPs and SMS platforms, as well as basic knowledge of HTML and CSS.
• Experience in Adobe Suite (Photoshop, Illustrator, Dreamweaver, InDesign).

Perks

• Comprehensive medical, dental, and vision coverage.
• Including 100% coverage for out-patient in-network mental health services.
• Fertility coverage for eligible medical plan participants.
• Wellbeing reimbursements for fitness classes, spa treatments, meal services, travel, and so much more (up to $720/year).
• Student Loan Repayment Assistance and Tuition Reimbursement.
• 401(k) with 100% immediate vesting on the first 5% of your contributions, plus an additional UMG contribution.
• A variety of ways to prioritize much-needed time away from work including: Flexible Paid Time Off (PTO) for exempt employees, 3-weeks PTO for non-exempt employees, 2-weeks paid Winter Break, 10 Company Holidays (including Juneteenth and Wellbeing Day), Summer Fridays (between Memorial Day and Labor Day).

Disclaimer

• E-Verify Participation Poster: English / Spanish
• E-Verify Right to Work Poster: English | Spanish