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Associate Field Marketing Manager, Emerging - Dunkin' - Georgia

Inspire · Atlanta, GA · 6 days ago
MarketingFull-time

About the role

A key partner with franchisee networks to help build our brand growth strategy in Emerging markets, this critical role is focused on being the expert in regional & local market dynamics, knowing the consumer, competitive landscape, macro & economic factors alongside the Dunkin’ business strengths & opportunities. They are the franchisee partner & regional spokesperson for national marketing plans as well as local implications and/or builds for their networks. Partnering closely with Operations, Training, Development, Growth Consultants & Analytics. The position helps franchisees build the capabilities required to scale, with a focus on creating and capturing demand, accelerating profitable growth and market maturity through a high-touch support model.

Responsibilities

  • Build strong relationships with franchisees, serve as their local marketing “coach”
  • Be the expert on regional/local dynamics, strengths, and opportunities: local Dunkin’ business, local market conditions (consumer, competitive, macro/economic), Franchisee perspective (business challenges, concerns, needs)
  • Identify shifts, changes and needs of the local business that warrant support (marketing and/or XF team support) - Help identify when and where to show up
  • Maintain strong franchisee relationships with marketing leadership franchisees in designated region/territory. Spend dedicated time in the field, via 1:1 franchisee meetings and with XF partners
  • Serve as boots on the ground support for key market moments including marketing program execution, PR support, local franchisee store level support, and more as needed
  • Attend franchisee meetings & support the preparation of meeting materials and presentations (RMC/Emerging Market Council, DACs, etc.)
  • Champion Local Store Marketing tools including Pricing Portal and LSM – encouraging early adoption among Emerging Market franchisees
  • Drive LSM strategy with Franchisees – ensure every network has a full year plan. Provide on-going feedback to LSM Team regarding areas of opportunity, and recommendations around new programming
  • Support FMM/FMD with identification of regional media opportunities that compliment National plan
  • Collaborate with local PR agencies to earn coverage of events & partnership activation
  • Be knowledgeable of National Marketing strategies & programs. Serve as regional/local spokesperson for National plans

Education Qualifications

  • Minimum: High School Diploma or GED
  • Preferred: Bachelor degree in Business, Marketing, Operations, Hospitality or related field

Experience Qualifications

  • 3+ years experience in marketing or promotional agencies, brand management, or Dunkin' operations
  • Field-based, multi-unit distribution system, and/or QSR experience is desirable

Required Knowledge, Skills Or Abilities

  • Local store marketing
  • Ability to communicate at all levels to build relationships and enhance partnerships, both internal and external
  • Experience working in a franchisee model
  • Strong written and verbal communication/presentation skills
  • Strong analytical and organizational skills
  • Ability to lead multiple projects simultaneously and deliver on time
  • Ability to thrive in a fast-paced environment, multi-task, prioritize and be detail oriented
  • Self-starter personality who can operate with some supervision

Travel Required

Up to 60% travel

Success Measures

  • AWS growth
  • Transaction growth
  • New store performance
  • Franchisee accountability against required commitments

About Inspire

Inspire is a multi-brand restaurant company whose portfolio includes more than 33,300 Arby’s, Baskin-Robbins, Buffalo Wild Wings, Dunkin’, Jimmy John’s, and SONIC restaurants worldwide. We’re made up of some of the world’s most iconic restaurant brands, but we’re much more than just a restaurant company. We’re a team of hundreds of thousands who individually and collectively are changing the way people eat, drink, and gather around the table. We know that food is much more than a staple—it’s an experience. At Inspire, that’s our purpose: to ignite and nourish flavorful experiences.

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