Associate Director, Web Technology

About the role

Reporting to the Senior Director, Digital Engagement Technology, the Associate Director, Web Technology oversees and enhances the Rutgers University Foundation (RUF) and Rutgers University Alumni Association (RUAA) web presence, including websites, events platforms, and giving sites.

Responsibilities

• Manage the organization’s websites, including the primary website and event registration system. This includes executing a strategy for RUF and RUAA web properties, as well as maintaining and updating RUF and RUAA websites to ensure compliance with university, foundation, and legal requirements.
• The Associate Director will also oversee the creation of landing pages, microsites, event registrations, and forms as needed.
• Create event and website templates and other resources to empower brand ambassadors to promote programs and initiatives on behalf of the organization.
• Document, promote, and train partners on policies and best practices.
• Train partners to make edits to web pages, as needed.
• Ensure websites are updated in collaboration with the Leadership as well as the Marketing Communications creative team, social media team, and email team efforts.
• Participate in discussions in website design best practices to ensure that design advances RUF and RUAA priorities.
• Stay abreast of best practices and emerging trends in content development and personalized web content.
• Establish and manage website analytics frameworks to monitor performance, interpret user behavior, and generate actionable insights that inform strategic updates and enhancements.
• Manage and improve organic search engine performance and goal setting based on click-through rates, traffic, and conversions. Stay up to date with the latest trends and changes using Google Analytics, Search Engine Optimization, and major search engines.
• Demonstrated excellence in both verbal and written communication, with a strong ability to translate complex technical concepts into clear, accessible language for non-technical stakeholders.
• Other duties, as assigned.

Requirements

A Bachelor of Arts or Bachelor of Science in a related field and a minimum of at least two years of web management experience, ideally at institutions of higher education or non-profits in an integrated advancement division. Experience