Associate Director, US Consumer Analytics

About the role

The Associate Director, US Consumer Advanced Analytics, will be responsible for applying data, analytics, and measurement capabilities to improve consumer and patient engagement, media effectiveness, and business decision-making across Sanofi North America. As a member of the Insights and Analytics team, this individual will serve as a strategic analytics partner to assigned brands and indications, while also helping build scalable consumer analytics capabilities that can be leveraged across the portfolio. This role will partner closely with Brand, Media, Omnichannel, Digital, agency partners, and offshore analytics hub resources to translate business questions into actionable insights, audience strategies, measurement plans, and optimization recommendations. The Associate Director will bring strong analytical judgment, hands-on problem solving, and clear business communication to support more timely, consistent, and impactful consumer marketing decisions. This role will sit within the GTMC (Go-to-Market Capabilities) NA Organization, within the Insights & Analytics pillar. This position will report to the Director, US Consumer Advanced Analytics and will be based in Cambridge, MA or Morristown, NJ.

We’re an R&D-driven, AI-powered biopharma company committed to improving people’s lives and delivering compelling growth. Our deep understanding of the immune system – and innovative pipeline – enables us to invent medicines and vaccines that treat and protect millions of people around the world. Together, we chase the miracles of science to improve people’s lives.

Responsibilities

• Serve as an analytics business partner to assigned consumer brands and indications, helping translate brand strategy, media priorities, and business questions into clear analytics plans and recommendations.
• Design and interpret insights for DTC/P ecosystem, impact assessment of use cases, and support on-going advancements to support AI mediated engagement throughout the customer journey lifecycle.
• Partner with Brand and Media teams to define KPIs, audience priorities, measurement needs, test-and-learn opportunities, and optimization questions