Associate Director, Thought Leader Liaison - West (CA, WA, OR, NM, TX)

About the role

The Thought Leader Liaison (TLL) at PharmaEssentia is responsible for identifying, cultivating, and managing relationships with key healthcare professionals (HCPs) and influential individuals within Hematology/Oncology, through strategic collaborations and marketing initiatives.

Key Responsibilities

• KOL Identification and Recruitment: Contribute to the development of engagement strategy for the assigned region; and execute to optimize results. Research and identify relevant Key Opinion Leaders (KOLs) within the target market based on their audience reach, credibility, and alignment with brand values. Conduct thorough evaluations to ensure KOL suitability for collaborations. Initiate contact with potential KOLs and pitch partnership opportunities.
• Relationship Building and Management: Establish strong, authentic relationships with KOLs through regular communication and engagement. Understand KOLs' specific needs, interests, and audience demographics to tailor collaboration strategies. Provide KOLs with necessary information, demo samples, or materials to facilitate effective content evaluation and/or creation. Collaborate with Sales to fortify HCP relationships with PharmaEssentia.
• Commercial Insight Gathering: Lead and direct insight gathering among opinion leaders including one-on-one engagements, small group meetings, national and regional advisory boards and steering committees to gather actionable information, coordinating with other functions. Monitor the competitive landscape, treatment protocols and other market trends, report findings to marketing, provide actionable recommendations and pull through tactical initiatives.
• Collaboration Across Marketing Team: Support and manage commercial advisory boards / steering committees. Develop targeted P2P marketing material/messaging aligned with brand objectives. Review P2P content to ensure alignment with brand guidelines and messaging. Provide input for Speaker Bureau development, training, etc. Lead KOL engagement at key congress meetings. Manage KOLs for internal meetings and external events.
• Performance Measurement and Reporting: Track key performance indicators (KPIs) such as reach, engagement, conversions, and brand mentions across P2P campaigns. Monitor campaign progress and adjust as needed to optimize results. Analyze campaign data to identify successes and areas for improvement, generate comprehensive reports for stakeholders.

Required Qualifications and Experience

• BS/BA or equivalent required, preferably in Marketing, Science, Business Administration or other similar degree; an MBA or other advanced degree preferred.
• Minimum 8+ years pharmaceutical sales and/or marketing experience. Hematology/Oncology experience is required.
• Strong scientific acumen and business acumen, with the ability to use knowledge of the industry and marketplace to identify long-term benefits for our customers.
• Excellent communication and interpersonal skills to build relationships with KOLs. Analytical skills to evaluate campaign performance and identify trends. Creative thinking to develop engaging P2P collaboration concepts.
• Knowledge of industry trends and target audience demographics. Team player with the ability to work independently. Leads through influence and with impact across teams. Self-starter. Takes initiative and works independently to successfully work in a fast-paced environment with multiple demands. Strong strategic and tactical planning, project management, communication, and organization skills. Understanding of compliance environment in pharmaceutical promotions.
• Flexibility to travel 50-70% of the time, occasional evenings and weekends.

Pay

The expected base salary range for this position is $185,000 to $215,000. Salary offers are based on a wide range of factors including relevant skills, training, experience, education and geographical location. Market and organizational factors are also considered. In addition to base salary and a competitive benefits package, successful candidates are eligible for short-term and long-term incentives.

Benefits

• Comprehensive medical coverage
• Dental and vision coverage
• Generous paid time-off
• 401(k) retirement plan with competitive company match
• Medical & Dependent Care Flexible Spending Account
• Monthly cell phone reimbursement
• Employee Assistance Program

EEO Statement

PharmaEssentia USA is committed to providing an environment of mutual respect where equal employment opportunities are available to all applicants without regard to race, color, religion, sex, pregnancy (including childbirth and related medical conditions), national origin, age, physical and mental disability, marital status, sexual orientation, gender identity, gender expression, genetic information (including characteristics and testing), military and veteran status, and any other characteristic protected by applicable law. PharmaEssentia USA believes that diversity and inclusion among our team are critical to our success as a global company, and we seek to recruit, develop and retain the most talented people from a diverse candidate pool. PharmaEssentia does not accept unsolicited agency resumes. Staffing agencies should not send resumes to our HR team or to any PharmaEssentia employees. PharmaEssentia is not responsible for any fees related to unsolicited resumes from staffing agencies.