Associate Director, Social Media Activation

About the role

Position Overview The Associate Director of Social provides strategic leadership and operational oversight across paid social accounts. This role is responsible for driving campaign quality, guiding client relationships, and mentoring team members to ensure all social media initiatives align with client business objectives.

Responsibilities

• Planning & Execution: Accountable for delegating and approving campaign strategy, forecasting, and measurement/testing plans to ensure they align with client goals.
• Quality & Performance: Serve as the ultimate escalation point for campaign launch, campaign QA, data integrity compliance, and post-campaign analysis (PCA).
• Direct career development, coaching, and growth plans for direct reports (Supervisors and Managers).
• Oversee team bandwidth, staffing efficiency, and workload utilization to ensure high performance and prevent burnt-out teams.
• Client Engagement: Act as the primary activation lead and key escalation point for senior client stakeholders.
• Relationship Building: Build strong relationships across key media partners and internal teams, while resolving complex account or scoping issues independently.
• Workflow Optimization: Drive process enhancements and best practice adoption across paid social workflows.
• Partner with cross-functional and regional teams to identify new platform opportunities, share learnings, and showcase top-tier work.

Qualifications

• Strong expertise in client communication, escalation handling, and paid social platform best practices.
• 2+ years of direct line-management experience.
• Proven ability to guide, mentor, and QA the day-to-day work of junior/mid-level team members (experience managing nearshore or offshored teams in LATAM is a plus).
• Demonstrable experience in senior client-facing roles, serving as a primary point of contact, leading strategic client calls, and setting clear expectations.
• Hands-on Platform Experience: Deep, practical familiarity inside major paid