Associate Director, Social Creative

About the role

The Global Brand & Audience team develops and implements artist strategy and planning, driving culture and commercial streaming alike. The Brand & Audience Services team comprises cross-functional disciplines, including Creative Development, Paid Media, Influencer/Creator Marketing, and Direct-to-Fan and Community Engagement. The team is responsible for marquee artists and their storytelling.

Responsibilities

• Create and manage engaging, platform-specific social media content, blending storytelling with analytics to boost engagement (deep familiarity with each platform’s specs, limitations, safe zones, paid media units, etc.)
• Pitch ideas based on strategy and creative brief criteria
• Concept, refine, and manage always-on social creative (planned editorial programming around sync, milestone, seasonal, foreseeable cultural moments, competitive drafting, lifestyle alignment, and holidays) for owned and operated channels as well as partner artists' channels
• Concept and develop reactive social creative around trending tracks, trending sounds and formats, breaking news, and pop culture
• Schedule and edit content
• Set the tone between concept and copywriting within brand guidelines
• Use performance metrics (KPIs, engagement) to refine content and iterate on ideas
• Leverage predictive tools and insights around relevant content categories in the always-evolving social landscape
• Collaborate with cross-functional teams

Requirements

You are a social producer and editor with a proven track record (and portfolio - required) of organizing editorial that delivers against a defined strategy You’re a storyteller at heart and an excellent communicatorYou can anticipate what type of conversation and talk-factor social creative will elicit amongst different communitiesYou’re incredibly organized and can handle high volume intake and output without losing clever, savvy, and fun within the process You are adept in video editing software (from Adobe Premiere Pro, After Effects, to Capcut, etc.)

Qualifications

• Design experience
• Copywriting across multiple tones of voice and audience vernacular

Skills

Deep familiarity with each platform’s specs, limitations, safe zones, paid media units, etc.

Benefits

See 2026 Benefits at a Glance final.pdf

Pay

$95,000 - $105,000 Annually

Schedule

This position requires a minimum of 4 days per week in the office.