Associate Director Site Direct & Programmatic Media

This position is open to remote candidates. Dallas-Fort Worth–based employees will have the option of a hybrid in-office working environment. Travel for internal, vendor, or client meetings may be required up to 15–20% of the time.

About the Role

The Associate Director, Site Direct & Programmatic Media will play a pivotal role in supporting and growing Moroch Digital Solutions’ direct-IO and self-serve media practices. Reporting into director-level leadership within both practices, this role is responsible for shaping the channel strategy and execution of digital media campaigns to ensure best-in-class performance and activation across assigned accounts. This position is designed for a well-rounded digital media leader who thrives in a hybrid environment and is comfortable balancing strategic oversight with hands-on expertise. The Associate Director will interface with junior-to-senior level internal teams and client stakeholders, translating business objectives into integrated media strategies while ensuring operational excellence across both site direct and programmatic practices.

Responsibilities

• Strategic Leadership & Account Ownership
  • Lead the development of integrated site direct and programmatic media strategies aligned to client business objectives and KPIs
  • Serve as a senior point of contact for assigned accounts, guiding strategy, performance discussions, and channel recommendations
  • Translate client goals into actionable, channel-specific approaches, ensuring alignment across planning, buying, and measurement
  • Partner with Planning, Account Management, and Analytics teams to ensure programmatic and site direct efforts are fully integrated within broader media strategies
  • Contribute to new business efforts and new account onboarding
• Campaign Oversight & Performance Management
  • Own performance outcomes across assigned accounts, ensuring site direct and programmatic campaigns deliver against client KPIs and business objectives
  • Lead performance strategy and optimization direction, guiding teams on prioritization, test design, and optimization approaches across channels including display, video, CTV, audio, and native
  • Oversee campaign execution through Managers and Buyers, ensuring consistency, accuracy, and adherence to best practices
  • Establish and administer performance standards, holding teams accountable to pacing, delivery, and financial accuracy across campaigns
  • Provide senior-level guidance on complex campaign structures, measurement strategies, and optimization challenges, serving as a key escalation point for performance-related issues
• Reporting, Insights & Measurement
  • Translate complex data into executive-ready presentations, clearly articulating performance drivers, optimization strategies, and forward-looking recommendations
  • Oversee team development of reporting deliverables, ensuring insights are strategic, actionable, and aligned to client objectives
  • Ensure consistency and quality in reporting outputs across both site direct and programmatic channels
  • Partner with Planning, Ad Ops, and Analytics to ensure robust tracking frameworks, data integrity, and measurement alignment across all campaigns
  • Partner with Analytics to enhance reporting outputs, including dashboard development, data visualization, and automation of reporting processes
• Vendor, Platform & Innovation Leadership
  • Build and maintain strong relationships with site direct vendors, DSP partners, and ad tech platforms
  • Evaluate new media opportunities, vendor partnerships, and platform capabilities to drive innovation and performance
  • Drive the testing and adoption and integration of AI tools, automation, and emerging technologies into campaign workflows
  • Identify opportunities to improve efficiency, scalability, and quality assurance through process improvements and technology solutions
  • Stay current with industry trends and proactively share learnings across the team and across the agency, setting an example for digital evangelization
• Team Leadership & Development
  • Manage and mentor Managers, Buyers, and junior team members, supporting both performance and professional development
  • Provide guidance on campaign execution, reporting, strategic thinking, and client communication
  • Foster a collaborative, high-performing team environment that emphasizes accountability and continuous improvement
  • Lead hiring, onboarding, and training initiatives across the team
  • Act as an escalation point for campaign, client, or team-related challenges

Requirements

• Bachelor’s Degree and 6+ years of experience in omni-channel digital media planning and buying, including both site direct and programmatic channels
• Demonstrated leadership experience of at least 3+ years managing accounts and mentoring team members
• Experience in B2B, Healthcare, and/or QSR/Restaurant verticals is a plus
• Strong hands-on expertise with DSP platforms (The Trade Desk preferred) and skilled knowledge and practice with direct-IO media buying processes. Prisma experience a plus
• Comfortable with campaign management systems (CM360) and reporting tools (DOMO, Placer, etc.)
• Deep understanding of tracking methodologies, ad servers, attribution models, and measurement best practices
• Proven ability to present to clients and lead performance discussions with confidence and clarity
• Strong organizational skills with the ability to manage multiple clients, campaigns, and deadlines simultaneously
• Experience with or exposure to AI tools and automation within digital media workflows a plus