Associate Director / Senior Manager, Social & Influencer

About the role

We are seeking an Associate Director of Social Media & Influencer Marketing to lead our social media and influencer marketing strategy. Reporting into the Director of Brand, this person will oversee a team of three, driving brand awareness and affinity through impactful content, campaigns, and partnerships.

Responsibilities

• Lead the development of social-first content, series, and campaigns that support and amplify tentpole brand moments and seasonal priorities
• Drive brand awareness, affinity, and cultural relevance through a content strategy that balances our entertainment-first approach with educational brand and product storytelling
• Oversee the social content strategy and calendar across all platforms, inclusive of owned content, brand collaborations, and influencer partnerships
• Propose and drive opportunities for platform expansion beyond our core social channels (Instagram and TikTok)
• Set the vision and strategy for Graza's influencer and creator marketing program
• Strategize and execute on talent-driven creative campaigns and activations that connect the brand to larger cultural moments
• Spearhead our IRL VIP/ influencer activation strategy, identifying and proposing opportunities to bring our community together in real life
• Drive our social community strategy, partnering with our Community Manager to evolve community programming, identify opportunities to surprise and delight brand loyalists, and maximize the impact of community engagement
• Meaningfully insert Graza into the cultural conversation through brand engagement and other community-oriented initiatives
• Manage the monthly social content and influencer marketing budget, proposing recommendations for how to optimize the budget in alignment with seasonal brand priorities
• Collaborate with the broader brand and marketing team to extend the impact of social campaigns and partnerships across other marketing and media channels
• Share social / influencer / community performance and insights through monthly reporting, ensuring cross-functional visibility

Requirements

• 8+ years of experience in the social/content/influencer space, with at least two years of experience in-house at a consumer brand
• At least one year of people management experience
• Strong POV on what makes for stand-out social and influencer programs, and a deep understanding of the social media and influencer landscape — what works, what doesn't, what's exciting, and what feels stale
• Experience managing significant social & influencer budgets, with the ability to be scrappy and resourceful as needed
• Exceptional communicator: You've worked with lots of external vendors, partners, and agencies. You get it.
• Highly organized and detail oriented: You sweat the big stuff and the small stuff
• Extremely proactive: In other words, you know how to get s**t done
• Equally creative and strategic: You want to propose big ideas and take big swings, and you're able to articulate the larger "why" behind them
• Collaborator and team player: You're a good, kind, fun person to work with

Benefits

The base pay range for this position is $140,000-$160,000 annually; however, base pay offered may vary depending on job-related skills and experience. Bonuses and equity may be provided as part of the compensation package. Graza offers fully covered health care plans (medical, dental, and vision) plus flexible paid time off, in addition to a full range of benefits.