Associate Director, Retention

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for section headings: About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule. We need to include sections only if posting has real specific content. We have content: About the role (description). Responsibilities? The "A day in the life" includes responsibilities. Requirements? The bullet list of qualifications. Qualifications? Might be similar. Skills? Could be extracted. Benefits? There's a section "What It's Like to Work at Darkroom" includes benefits: Unlimited PTO, Remote-First Culture, Health & Wellness, Finances growth retirement, Parental Leave, Growth. Also Compensation (Pay) is given: base salary range $100k-$120k. Schedule? Not specified; maybe remote-first culture implies schedule? Not explicit. So we should not create Schedule section unless stated. Pay section we have salary range. Benefits section we have details. We must not repeat job title as heading. No Job ID. Remove boilerplate like EEO etc. Also remove navigation, cookie, legal, etc. Also remove duplicated lines. We need to preserve all substantive information. So we need to include content from About Darkroom? The posting includes "About Darkroom" at top. Should we include that? The instruction: "Use

for section headings (e.g. About the role, Responsibilities, Requirements, Qualifications, Skills, Benefits, Pay, Schedule)." It doesn't say we must include About Darkroom, but we should preserve all substantive information. The "About Darkroom" is substantive about company. Could be placed as a

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  with salary range. We must not create sections with filler. So include About the role, Responsibilities, Requirements, Qualifications, Skills?, Benefits, Pay. Skills maybe we can extract from qualifications: e.g., "fluent in subscription economics", "experience with enterprise-grade ESP", "data-driven decisions", "project management", "leadership", "communication", "staying on cutting edge". Could be a Skills section. But we already have Requirements and Qualifications overlapping. Might be thin. Better to combine Requirements and Qualifications? But instruction says use those headings if content exists. We have content for Requirements (the list of "You should apply if this sounds like you" includes many bullet points). Qualifications maybe similar. Could treat that as Requirements. Qualifications maybe we can note "7+ years of experience..." etc. But that's also in requirements. To avoid duplication, we could have Requirements (the bullet list) and Qualifications (maybe education? not present). Since no distinct qualifications, maybe skip Qualifications heading. Similarly Skills maybe we can extract but could be thin. Better to include Skills as a section with bullet points of skills: subscription economics, ESP platforms, data-driven decision making, project management, leadership, communication, staying current. That seems substantive. Let's structure:

  About Darkroom: ... (the paragraph)

  About the role

  ... (the paragraph about role)

  Responsibilities

  • Serve as the senior point of contact for your client, meeting weekly to review performance and shape current and future initiatives.
  • Own the retention revenue forecast — build it, update it, and bring the recommendations that close any gap to plan.
  • Set the segmentation and lifecycle strategy that drives the program's output, and prioritize the roadmap of flows, campaigns, and tests behind it.
  • Own subscription activation and retention: the trial and onboarding journeys, the conversion moments, and the loyalty, repeat purchase, and win-back programming that extends customer lifetime.
  • Conduct weekly 1:1s with your direct reports, manage workload and capacity, and train the team to help them grow into experts.
  • Develop the strategic campaign calendar and partner with your specialists to deliver it at volume.
  • Review all client briefs and creative for approval before they reach the client.
  • Set the client's KPI framework and work with the team to turn results into insights and actionable recommendations.
  • Coordinate cross-departmentally with the Performance Marketing and Strategy teams so that acquisition investment and lifecycle programming reinforce each other.

  Requirements

  • 7+ years of experience in digital, growth, or lifecycle marketing, including time spent on subscription or SaaS products.
  • You have owned a revenue or subscriber target and built the forecast behind it — you can model list growth, conversion, activation, and churn and explain what moves each one.
  • You have scaled a lifecycle program through a period of rapid list growth, and you know what breaks when volume goes from a handful of sends to 40–60 per month.
  • You have built the funnel that matters here: lead capture, welcome series, first conversion, and subscription activation.
  • You know the difference between a welcome flow that greets people and one that converts them.
  • You are fluent in subscription economics — trial-to-paid, activation, free-to-paid, upgrade and downgrade paths, involuntary churn, and win-back.
  • You have developed loyalty, referral, or rewards programming that measurably improved repeat purchase and LTV.
  • Driving loyalty and repeat purchase is a core outcome of this role, not a side project.
  • You have worked in an enterprise-grade ESP such as Braze, Salesforce Marketing Cloud, Iterable, or Customer.io, and you understand what these platforms make possible: complex segmentation, event-driven journeys, in-app and push alongside email, and integration with a real product data stream.
  • You love making data-driven decisions and excel at turning analysis into lifecycle strategy that drives revenue.
  • You are comfortable building the reporting yourself when you need to.
  • You are used to a fast-paced environment and can project manage multiple workstreams for yourself, your team, and your client.
  • You have had at least one direct report before, or exceptional leadership skills working with cross-functional teams.
  • Excellent verbal and written communication and presentation skills, plus the ability to articulate complex and sometimes technical ideas to a wide variety of people at any level.
  • You dedicate time to staying on the cutting edge of consumer technology, subscription, and lifecycle marketing.

  Skills

  • Subscription economics expertise (trial-to-paid, activation, free-to-paid, upgrade/downgrade, involuntary churn, win-back)
  • Proficiency with enterprise ESPs (Braze, Salesforce Marketing Cloud, Iterable, Customer.io)
  • Data‑driven decision making and analysis‑to‑strategy translation
  • Project management and ability to handle multiple workstreams
  • Leadership and cross‑functional collaboration
  • Strong verbal and written communication and presentation skills
  • Continuous learning in consumer technology, subscription, and lifecycle marketing

  Benefits

  • Unlimited PTO + US holidays
  • Remote‑First Culture (many roles fully remote; hybrid expected near NY or Lisbon HQs)
  • Health & Wellness: company‑sponsored medical, dental, and vision coverage
  • Finances, growth, and retirement: robust 401(k) program with company match and profit‑sharing opportunities
  • Parental Leave: flexible parental leave
  • Growth: interdisciplinary model provides exposure beyond core role

  Pay

  The base salary range for this role is $100,000‑$120,000 per year.

  We should not include Schedule section. Check for any duplicated lines: we have not repeated. Check for any boilerplate: we omitted EEO statement, navigation, cookie, legal, etc. We kept all substantive info: About Darkroom paragraph, About the role paragraph, responsibilities, requirements, skills, benefits, pay. We need to ensure we didn't miss any important details: The "About Darkroom" paragraph includes many details: founding, Shadow AI, track record, Inc. 5000, Varos, Forbes 30 Under 30. We included a summary but need to preserve ALL substantive information; we cannot summarize away detail. The instruction: "Preserve ALL substantive information; do NOT invent or summarize away detail." That means we must keep the details, not summarize. So we need to include the full About Darkroom text, not a summary. We must keep all details. So we need to copy the About Darkroom paragraph exactly as given (maybe trimmed of boilerplate). Let's extract: "About Darkroom Darkroom is the leading next-generation growth marketing firm engineering the brands of tomorrow. Founded in 2017, we set out to redefine what a modern agency could be, by replacing the inertia of legacy advertising behemoths with a model built for speed, intelligence, and measurable impact. At our core, Darkroom is a human services company powered by Shadow, a universal AI commerce layer that integrates executive-level strategy with proprietary agentic technology. This fusion enables our teams to deliver outsized returns by enhancing creative output, operational efficiency, and revenue generation across every stage of the customer journey. Our track record speaks for itself: billions in attributable revenue driven across e-commerce marketplaces, media networks, DTC ecosystems, and social commerce platforms. Every engagement feeds into our proprietary data infrastructure, enabling a continuous feedback loop that accelerates growth, improves margins, and compounds results across our client portfolio. What began as a boutique design studio has evolved into one of the fastest-growing private companies in America (Inc. 5000) and among the most effective performance media agencies of the 2020s (Varos). Our founders were recognized by Forbes 30 Under 30 for advancing the intersection of technology, marketing, and advertising, cementing Darkroom’s role as a defining player in the future of media innovation." We need to keep that exactly. Ensure no extra commentary. Now About The Role paragraph: we need to keep that exactly as well. Let's extract: "About The Role We are looking for a highly analytical, commercially-minded Associate Director who is motivated by the challenge of building a retention program for a high-growth consumer technology company. You will lead a team of lifecycle marketing experts to drive subscriber growth and revenue, and partner with cross-functional colleagues to go deeper on customer behavior — with a specific focus on activation, loyalty, and long-term customer value. You are building this program from the ground up rather than optimizing one that already exists. The list starts near 20,000 and scales rapidly behind a significant acquisition investment. Sending volume ramps to 40–60 emails a month, and increasingly granular segmentation is what drives that output. Automation is the engine: lead capture, welcome series, and the first-conversion funnel come first, then subscription activation, loyalty, and repeat purchase. The program runs on enterprise tooling — Braze, Salesforce Marketing Cloud, Iterable, Customer.io, or comparable. You own the top-line retention revenue number for your client. You build the forecast, defend it, and lead the team that hits it. We are open to candidates in NYC, NJ, Florida and Texas. You should apply if this sounds like you You are a growth mark