Associate Director, Relevance Strategy

Key Areas of Responsibility

• Identify data-driven insights in a logical flow to deliver a compelling and enlightening story to clients.
• Bring the consumer’s world to life through the use of qualitative and cultural mining, plus insightful synthesis of quantitative research.
• Demonstrate analytical and strategic skills to help solve client’s business problems.
• Stay abreast of the competitive landscape as it pertains to data, human centered research, and scalable qualitative insights delivering meaningful results for our clients.
• Define/identify new methodologies for cultural analysis and development of cultural anthropology products that unlock VaynerMedia’s ability to ‘culture hack’ at speed and transform our clients’ businesses.
• Evaluate creative concepts and communication opportunities and provide sound feedback and/or recommendations, as appropriate.
• Facilitating brainstorms, workshops and ideation sessions that drive greater creativity and innovation.
• Direct the strategic development of client presentations and other important communication; delivering clear, compelling and persuasive communications to all stakeholders.
• Brief creative teams for ideation and help facilitate brainstorms and workshops.

Experience/Knowledge Required

• 5 - 7 years experience with strategically building brands at a top agency, working for Fortune 500 clients - must have experience understanding the intersection of business strategy, consumer insights and digital behavior in grounding big, purposeful ideas.
• Ability to use the proper tools necessary to review qualitative, quantitative research, and behavioral data to draw and interpret insights.
• Collaborate with the people of an organization, fostering strong cross-functional teamwork and positive results.
• Strategic thinking ability with balanced analytical and creative approach to integrated marketing planning.
• Understanding of multiple channels for communications and connections, and their role in brand and content marketing.
• Self-motivated and demonstrates initiative in identifying opportunities, discerning a clear path forward and acting upon them swiftly.

Exact compensation may vary based on skills, experience, and location. Employer-sponsored 401k with matchMedical, Dental, and vision coverageUnlimited PTOCaregiver (Parental) LeaveHealth and Wellness benefits Base Salary $100,000 - $127,500 USD