Associate Director of Sales

About the role

The Associate Director, Sales at Harmless Harvest provides strategic leadership across the Grocery channel, driving profitable sales growth and expanding market share. This role involves leading a team of Account Managers, managing relationships with assigned accounts, brokers, distributors, and merchandisers within Grocery, and overseeing a portfolio generating $20–$50MM in revenue.

Responsibilities

• Build and nurture multi-level relationships with brokers, distributors, and other third-party partners to create compelling value propositions and drive strategic alignment with key retail customers.
• Develop an annual business plan for the Grocery channel and work to meet planned volume goals and key performance indicators, including pricing, shelf presence, and ACV.
• Lead and support your team of Account Managers to achieve KPIs across retail execution, account management, and broker/distributor relationships.
• Foster a strong, collaborative team culture within the Grocery channel to ensure continuity, engagement, and long-term success.
• Identify and implement process improvements that enhance your team's ability to deliver on sales objectives, including analytics, insights, and performance tracking/scorecarding.
• Manage your budget responsibly across Trade, T&E, SG&A, and other related expenses.
• Develop a deep understanding of the competitive landscape at both current and prospective accounts to position the brand effectively and win at the shelf.
• Regularly analyze and evaluate sales performance, methods, and costs; leveraging data and insights to identify opportunities and drive growth.
• Partner closely with the VP of Sales, Sales Planning & Trade Manager, and cross-functional teams, spanning innovation, promotional strategy, shelf placement, pricing, and shopper marketing across grocery.
• Keep your team, and broader sales team, informed by clearly communicating customer information and sales activities to ensure smooth coordination and alignment across all necessary functions.

Requirements

• Bachelor's degree required.
• 6–8 years of sales management experience in grocery or consumer packaged goods, with a consistent track record of meeting or exceeding sales goals.
• Experience managing headquarter calls at regional accounts and overseeing retail execution.
• Experience managing broker and distributor relationships, including broadline and DSD, to meet customer objectives.
• Experience managing a direct reports a plus.
• Background in perishable products is a plus.

Qualifications

• Make the impossible, possible – someone who is resilient, optimistic, and determined.
• Protect the most vulnerable – someone who is compassionate, empathetic, and acts with integrity.
• Craft incredible things – someone who is creative, passionate, with keen attention to detail.
• Act with heart – someone who is kind, generous, and respectful.

Skills

• Strategic thinking and problem-solving skills.
• Excellent communication and interpersonal skills.
• Ability to manage multiple priorities and deadlines.
• Strong analytical and data-driven approach.
• Experience in sales management and leadership.

Benefits

At Harmless Harvest, we offer Generous Paid Time Off and Company Holidays, Parental Leave, Comprehensive health benefits and perks, and a commitment to diversity, equity, and inclusion.

Pay

The base comp range for this role may vary above or below the posted range as determined by location. This range has not been adjusted for any specific geographic differential applicable by area where the position may be filled. Compensation is determined via several factors including but not limited to a candidate’s experience, education, skills, relevant certifications, department equity, training and organizational needs.

Schedule

Not specified.