Associate Director of Media Investment – Paid Social

Key Responsibilities

• Manage the implementation, execution, and optimization of digital advertising campaigns across multiple platforms.
• Lead paid social strategy and execution across Meta (Facebook & Instagram), TikTok, LinkedIn, and emerging social platforms (Reddit, Snapchat, X, etc.) for our largest accounts.
• Own social account architecture decisions: campaign consolidation and structure, Advantage+ and Smart+ adoption, audience signal strategy (broad targeting, custom audiences, lookalikes, and exclusions), and creative testing frameworks.
• Creative Strategy: Treat creative as the primary performance lever — partner with creative teams to brief, test, and scale a steady cadence of genuinely distinct concepts, and use performance data to diagnose fatigue and shape the next round of testing.
• Bid Strategy: Drive bid and budget strategy across the portfolio (lowest-cost / highest-volume, cost cap, bid cap, value/ROAS optimization, and campaign budget optimization) with strong intuition for when automated delivery works and when it doesn’t.
• Measurement & Signal: Collaborate in the development of clean, server-side measurement (CAPI / Conversions API) and tagging frameworks, ensuring signal density and data quality are strong enough for the platforms’ delivery systems to learn and optimize.
• Collaborate with agency and client teams to formulate and create strategic proposals that meet identified objectives.
• Sales Activity Support: Interact on a day-to-day basis with the agency’s Media Investment team to ensure campaign optimization and success. Support agency teams during operational and business reviews and act as a critical team member for operational and technical discussions.
• Campaign Monitoring: Identifying and escalating potential technical issues, identifying and building specifications on potential market needs requiring technical developments.
• Manage a team of media investment associates, specialists, supervisors, and managers.
• Onboard new hires in agency and industry best practices.
• Ongoing strategic media recommendations.
• Comfortable leading client-facing calls and meetings.
• Host internal and external training.

Qualifications

• Must be located in DFW or willing to relocate.
• 5+ years of working experience in Paid Social.
• Expert-level proficiency in Google Ads (Search, PMax, Shopping, Demand Gen) and Microsoft Advertising. Familiarity with Apple Search Ads, Reddit Ads, or other emerging search surfaces is a plus.
• Active Google Ads certifications (Search and Measurement at minimum).
• Outstanding analytical and project management skills. Extreme attention to detail and the ability to handle several projects concurrently under deadline pressure is essential.
• Ability to work effectively with internal team members and external clients and other agency partners.
• Ability to create accurate projections based on data analysis.
• Ability to multitask and perform under pressure.
• Proactive initiative — A team player who is accountable for delivering accurate, timely, and insightful reports, recommendations, and POVs.
• Bachelor’s degree. Master’s degree is a plus.
• Supervisory experience.
• Experience running multi-million dollar media investments.