Associate Director of Insights & Optimization

Position Responsibilities

• Enterprise Analytics Strategy: Define the firm’s overarching measurement framework, establishing high-value KPIs that link Marketing & Client Development activities to firm-wide growth and practice revenue.
• Democratized Dashboard Strategy: Lead the vision and architectural build of a democratized dashboard ecosystem, ensuring that self-service data tools are intuitive, accessible, and designed to empower MCD stakeholders with real-time, actionable insights.
• Audience Architecture & Governance: Lead the strategy for audience segmentation and lifecycle modeling, ensuring the firm has a unified, governed approach to how we define and target clients.
• Executive Data Storytelling: Act as the primary "MCD Data SME" for leadership, translating complex analytical findings into clear, high-impact narratives that inform strategic pivots.
• Team & Resource Leadership: Direct a team of analysts and oversee the offshore delivery model, ensuring high-velocity reporting output without sacrificing strategic depth.
• Cross-Functional Alignment: Partner across teams to align their specific goals with the firm’s central data-backed frameworks.
• Optimization Framework Development: Architect the "Optimization Guidance" model, establishing the process by which the MCD uses performance data to reallocate spend and resources or report out on campaign efficacy.
• Data Stewardship & Ethics: Oversee the integrity of the MCD data ecosystem, ensuring compliance with firm-wide standards while maximizing the utility of data.
• MarTech Roadmap Integration: Serve as a key stakeholder in the evolution of the firm’s data lake and BI tools (e.g., Tableau, PowerBI, CRM analytics), ensuring the stack supports advanced attribution.
• Impact Reporting: Own the delivery of "en masse" and bespoke reporting, demonstrating the holistic impact of the MCD organization on the firm's market position and pipeline.
• People Leader: Serve as direct supervisor and mentor to direct reports, providing day-to-day supervision, ensuring compliance with assigned work hours, and monitoring for compliance with all firm and department policies.
• Support business professional development and continued educational opportunities.
• In collaboration with immediate supervisor and central HR, participate in hiring, performance appraisals, counseling, termination and other employee lifecycle events.

Qualifications

• After orientation at Cooley LLP, exhibit proficiency in the Microsoft Office suite, iManage and other firm applications.
• Ability to work extended and/or weekend hours, as required.
• Ability to travel, as required.
• 8+ years of applicable experience in the field (e.g., marketing or business development, preferably with an emphasis working in a strategy, transformation, or growth function), with 4+ years management experience (some at the senior level preferred).
• Hands-on experience in audience segmentation strategy and creation, including advanced reporting, querying, and cross-filter logic in CRM, MAP, and orchestration technologies.
• Basic to advanced data manipulation, analysis and visualization skills (e.g. advanced Excel skills, SQL, PowerBI).
• Ability to deliver business-focused insights and data storytelling to xFunctional stakeholders.
• Bachelor’s Degree Preferred: Prior legal industry experience.

Skills

• Entrepreneurial by nature.
• Excellent attention to detail.
• Approaches tasks through a lens of quality and consistency.
• Approaches tasks through a digital first lens.
• Exceptional interpersonal and communication skills with ability to facilitate and solve problems.
• Organize, prioritize and coordinate multiple activities often under tight timelines.
• Takes a consultative approach to set goals, drive projects, and achieve outcomes.
• Strong judgment.
• Team-player with collaborative spirit.
• Unwavering ability to handle and maintain confidentiality regarding firm information, projects, client data.
• Demonstrated ability to lead through influence and develop talent.
• Proactive, analytical mindset.
• Effective presentation skills.

Pay

The expected annual pay range for this position with a full-time schedule is $200,000 - $240,000. Please note that final offer amount will be dependent on geographic location, applicable experience and skillset of the candidate.

Benefits

• Competitive compensation and excellent benefits package.
• EEO.
• We offer a full range of elective benefits including medical, health savings account (with applicable medical plan), dental, vision, health and/or dependent care flexible spending accounts, pre-tax commuter benefits, life insurance, AD&D, long-term care coverage, backup care for children and/or adults and other parental support benefits.
• In addition to elective benefit options, benefited employees receive firm-paid life insurance, AD&D, LTD, short term medical benefits as well as 25 days of Paid Time Off (“PTO”) and 10 paid holidays each year.
• We provide generous parental leave and fertility benefits.
• New employees will attend a detailed benefit orientation to learn more about our many benefits and resources.