Associate Director of Design & Creative Strategy

About The Opportunity

JOB SUMMARY The Associate Director of Design & Creative Strategy will oversee and drive the creative vision, strategy, and execution of multimedia content across EDGE, managing a team of video producers, multimedia specialists, and content creators. This role combines high-level creative direction with team leadership, strategic planning, and collaborative innovation to deliver outstanding educational and marketing media content that aligns with EDGE’s mission and goals.

Team Management

• Manage Video Production team, graphic designers, and Production Specialists in delivering the highest quality, innovative multimedia products and supporting their individual growth.
• Works closely with learning design, business intelligence, and program management teams to ensure seamless integration of creative production with strategic objectives.
• Manages and works closely with the Senior Multimedia Specialist to ensure consistent policy and design procedures are followed by the graphic design and animation team.
• Contributes to positive team culture. Acts as effective liaison with other teams within EDGE to produce exemplary results.
• Takes feedback from team members and clients and finds the best ways to address concerns and provide new solutions.
• Acts as a team player and pitches in wherever help is needed across learning products, including supporting management of media production, studio set up and break down, coaching faculty, staff, and students, and communication across teams.
• Leads and mentors a diverse design team with specialized capabilities in video production, digital media, visual design, animation, and emerging technologies to deliver exceptional multimedia content.
• Leads professional development for team.

MultiMedia Design Management

• Leads the Video Production, Virtual Production, and Creative Digital Media team to deliver best-in-class video and digital media production experiences.
• Leads media discovery, ideation, and prototyping processes for new programs, partnership opportunities, and digital learning innovations.
• Establishes product vision, design standards, and quality benchmarks across all EDGE media design outputs, ensuring consistency and excellence in learner-facing materials.
• Provides leadership, inspiration, and innovative creative thinking to all productions to deliver exceptional work throughout the entire multimedia production process.
• Coordinates all elements of production. Manages multiple, concurrent projects and workflows, ensuring efficiency and clear communication across EDGE teams and with our external vendors.
• Provides creative content expertise and operational support for B2B partnerships, program development, and innovation initiatives.

Product Design, Media Strategy, and Relationship Management

• Collaborates with the Assistant Director of Video Production to ensure the Studio is maintained as a showcase space and meets short- and long-term objectives.
• Presents creative concepts, product vision, and strategic recommendations to senior leadership, academic partners, and external stakeholders.
• Leads the production of compelling educational media assets for high impact projects and marketing assets.
• Buils digital media assets and components to be reused, scaled, and optimized across different learning management systems and distribution channels.
• Collaborate with Senior team members, including the Senior Director, Sr. Learning Designer, and Sr Graphic Designer/Animator on prototype ideation and strategy for video production.
• Leads digital media development vision and strategy, scope within timeline, and expectations of quality after identifying the media scope of products.
• Collaborates with our marketing partners to analyze marketing performance metrics and audience engagement data to inform content strategy refinement and optimization.
• Collaborate with the design teams and faculty to brainstorm, identify, and create digital media asset types, features, and development strategies that achieve product quality, time, and budget expectations.
• Lead the development of Virtual Production and Video Exemplars.
• Establish best practices for media content development and learner messaging, ensuring consistency in quality, voice, and brand alignment across all digital touchpoints.
• Supports media and the design team to scope out projects at the suite and individual product level and make recommendations on assignments.
• Develops and executes comprehensive product storytelling and learner engagement strategies for EDGE programs, B2B partnerships, and institutional initiative.