Associate Director of Creator

About the role

The Associate Director of Creator, Social Commerce will drive content and influencer strategy across client campaigns. Reporting to the Managing Director of Social Commerce, this role requires a deep understanding of creative and performance, building influencer relationships, shaping content, and using data to optimize performance.

• Own content initiatives across client campaigns — shaping what gets made, testing new formats and angles, and keeping content aligned with brand goals and platform best practices.
• Build and manage direct relationships with creators and influencers, sourcing the right partners for each brand and keeping them engaged and producing high-quality content.
• Write and iterate on hooks and creative briefs, translating data into clearer, sharper direction for creators and the creative team.
• Analyze content and campaign performance to identify what's working and why, then feed those insights back into briefs, hooks, and content direction.
• Partner with Strategy, Media Buying, and Creative to align content and influencer output with client objectives and campaign timelines.
• Report on content performance, influencer contribution, and creative quality trends using structured KPIs and platform data.
• Stay ahead of platform trends, emerging formats, and creator behavior, bringing fresh ideas that keep client content competitive.

Requirements

This is a fully remote role operating in the EST Time Zone (9-5) and all business is conducted 100% in English.

Who You Are

• 4+ years of relevant experience in content strategy, influencer marketing, creator partnerships, or social commerce.
• Proven track record building and managing influencer/creator relationships and sourcing partners who deliver high-performing content.
• Strong content instincts paired with a performance mindset — you can write a hook, read the data behind it, and know what to change.
• Comfortable working with performance data to inform creative decisions; you treat content as something to test, measure, and improve.
• Deep fluency in social platforms (TikTok, Instagram, and emerging channels), current formats, and creator behavior.
• Proficient with influencer/creator sourcing and tracking tools (e.g., TikTok Creator Marketplace, UpPromote, or similar CRM platforms).
• Excellent communicator and collaborator who works well across departments and directly with creators.
• Highly self-directed — this is an individual-contributor role that owns outcomes without a team underneath it.