Associate Director of Campaign & Event Technology
Job Description
This role is ideal for a strategic, execution-focused marketing technology leader who thrives at the intersection of technology platforms, campaigns, events, and data. The Associate Director of Campaign & Event Technology plays a critical role in enabling marketing strategy through scalable, high-performing execution, connecting platforms like Eloqua and Cvent to deliver integrated, full-funnel experiences that drive pipeline and revenue.
Essential Functions And Responsibilities
Define and lead the marketing automation and event technology strategy, ensuring platforms, workflows, and integrations effectively support marketing campaign and event objectives
Own and optimize the integration across marketing automation, event technology platform, and CRM system (Salesforce) ensuring seamless data flow, system connectivity, and end-to-end execution support
Serve as the primary escalation point for complex, high-risk, or time-sensitive technology-enabled campaign and event initiatives
Lead and support the strategy, implementation, and optimization of marketing automation and event technology platform for high-impact campaigns, flagship events, and complex program builds, ensuring quality and successful delivery
Partner with cross-functional teams to translate campaign and event requirements into effective, scalable technology solutions and related tactics (email, events, thought leadership, paid media, videos, etc.)
Drive continuous optimization of platform performance, event engagement, execution efficiency, and data quality, partnering with analytics team to ensure accurate lead tracking, attribution, and reporting
Develop and implement scalable workflows, templates, and playbooks, while establishing and enforcing standards and best practices for platform usage, campaign execution, event delivery, and data governance
Identify and implement opportunities to enhance platform utilization, automation, and overall efficiency across campaign and event technology
Own data capture, data integrity, and governance processes across marketing automation and event platforms, ensuring consistency and usability across systems
Own the systems, workflows, and integrations that power campaigns and event execution, ensuring efficiency, data integrity, and consistency across the marketing technology ecosystem
Oversee and develop the Campaign Manager and Event Technology Manager, providing direction, coaching, and performance management
Job Specifications
Bachelor’s degree
At least ten (10) years of related work experience
Advanced knowledge of marketing automation, campaign operations, and event platforms
Strong project and program management experience in a complex, cross-functional environment
Strong written and verbal communication skills
Strong organizational, analytical, and problem-solving skills
Knowledge of Microsoft Office Suite (Excel, Outlook, PowerPoint, and Word)
Ability to work under tight deadlines and prioritize responsibilities
Ability to handle and maintain confidential information
Ability to work collaboratively with senior leaders and learn new concepts and skills quickly
Target Hiring Range
$193,000 - $280,000
Physical Demands And Work Environment
Sit, use hands, reach with hands and arms, stoop, talk and hear
Occasionally lift up to twenty (20) pounds
Typical indoor office environment