Associate Director of Analytics

Overview

Zenith is one of Publicis Groupe’s largest media agencies, operating in 95 markets globally. We specialize in media, strategic planning, investment, and measurement, and we pride ourselves on our expertise across various categories and wide-ranging capabilities.

Responsibilities

• Contribute to the design of the data strategy to align clients’ marketing efforts with real-world business goals.
• Collaborate with the Business Planning and Activation teams to ensure day-to-day client deliverables are met.
• Develop measurement plans tailored to client needs, utilizing data to craft compelling narratives.
• Work closely with the VP to establish and implement an Analytics strategy, ensuring alignment with team objectives.

Qualifications

• Bachelor’s or Master’s degree in Mathematics, Statistics, Computer Science, Marketing/Advertising, or related field.
• Minimum of 6 years of experience in an Analytics capacity, with agency experience preferred.
• Strong knowledge of Digital Media and Marketing/Advertising industries.
• Experience with Python, R programming languages, and relational databases (SQL).
• Excellent communication skills, able to present complex ideas to both external and internal clients.
• Proficiency in developing frameworks, learning agendas, and steering complex analytics projects.
• Experience with Ad Servers like DCM, and other digital media and analytics tools such as Measurement Vendors, BI Software, and third-party research partners like Nielsen, Kantar, DISQO, VideoAmp, Samba, and comScore.
• Advanced Excel skills, including the ability to work with macros, advanced formulas, and pivot tables, and experience handling large data sets.
• Understanding of a broad range of online advertising media channels, with subject matter expertise in at least one area.
• Experience with advanced analytics methods such as descriptive statistics, linear regressions, multi-touch attribution modeling, MMM, and cross-device measurement.

Additional Information

Publicis Groupe values diversity and inclusion, and we strive to create equitable and inclusive experiences for all talent. We provide robust and inclusive benefit programs and policies to support the evolving and diverse needs of our employees. These benefits include medical coverage, dental, vision, disability, 401K, parental and family care leave, family forming assistance, tuition reimbursement, and flexible time off.

Veterans are encouraged to apply.

Career Opportunities

• Compensation Range: USD $112,290.00 - USD $148,000.00/Annually.
• The Company reserves the right to modify this pay range at any time.
• Temporary roles may be eligible to participate in our freelancer/temporary employee medical plan through a third-party benefits administration system once certain criteria have been met.
• Temporary roles may also qualify for participation in our 401(k) plan after eligibility criteria have been met.
• For regular roles, the Company will offer medical coverage, dental, vision, disability, 401k, and paid time off.

Application Instructions

The application deadline for this job posting is September 12, 2026.