Associate Director of Admissions

About the role

Georgia Gwinnett College (GGC) seeks an Associate Director of Admissions to provide leadership, oversight, and strategic direction for undergraduate and graduate student recruitment initiatives. This position manages recruitment operations, supervises admissions recruitment staff, and develops strategies that support the College’s enrollment goals. The Associate Director serves in a leadership capacity within Enrollment Management Services, using data-informed decision-making to assess recruitment effectiveness, identify growth opportunities, and implement initiatives that enhance student engagement, application conversion, and enrollment outcomes. The role collaborates closely with academic departments, student affairs, marketing, and other campus partners to support institutional enrollment objectives. A commitment to student success, strong interpersonal skills, and the ability to build effective relationships with internal and external stakeholders are essential.

Responsibilities

• Supervise and lead Admissions Counselors by overseeing hiring, onboarding, training, coaching, performance evaluations, workload assignments, and professional development.
• Assist in developing and executing strategic undergraduate and graduate recruitment and enrollment plans to achieve institutional enrollment goals and support student recruitment initiatives.
• Monitor, analyze, and report on recruitment and enrollment data, including application trends, territory performance, counselor metrics, and recruitment outcomes; provide recommendations for continuous improvement.
• Develop, coordinate, and evaluate recruitment activities and events, including high school visits, college fairs, campus tours, open houses, yield events, and other outreach efforts.
• Develop and oversee territory management strategies, establish recruitment goals, monitor performance indicators, and evaluate return on investment for recruitment activities.
• Counsel prospective students and families regarding admissions requirements, enrollment processes, academic programs, financial aid opportunities, and student support services.
• Collaborate with campus partners to implement recruitment, communication, and yield strategies, including developing and assessing CRM campaigns and prospective student engagement efforts.
• Represent the institution at internal and external meetings, conferences, community events, and recruitment activities while maintaining knowledge of enrollment trends, best practices, and applicable regulations.
• Prepare and present reports, analyses, and strategic recommendations on recruitment and enrollment performance, and perform other duties as assigned.

Required Qualifications

• 4-year bachelor’s degree.
• 6+ years of relevant experience.
• 2–3 years of supervisory experience.

Preferred Qualifications

• Master’s degree.
• 6+ years of experience in admissions, recruitment, or higher education.
• Experience supervising recruitment staff.
• Experience using CRM systems (Element 451 preferred).
• Experience using Banner Student Information System.
• Experience with enrollment analytics and reporting.

Pay

Proposed salary range: $56,800 – $71,000. Salary offer will be dependent on candidate’s experience and qualifications, internal equity considerations, budget availability, and salary administration guidelines.

Knowledge, Skills, & Abilities

• Knowledge of higher education admissions, recruitment, enrollment management, and student success practices.
• Knowledge of Microsoft Office suite.
• Knowledge of enrollment trends and recruitment best practices.
• Ability to develop and deliver compelling presentations that effectively communicate recruitment strategies, enrollment information, and institutional initiatives to a variety of internal and external audiences.
• Skills in verbal, written, and interpersonal communications.
• Skills in building and maintaining collaborative partnerships.
• Skills in data analysis, interpretation, and report generation.
• Ability to plan, prioritize, assign, and evaluate work; provide coaching, feedback, and professional development to support employee performance and achievement of departmental goals.
• Ability to manage a variety of projects and duties.
• Ability to learn and communicate policy, regulation, and process information.