Associate Director of Admissions

Responsibilities

• Develop and execute comprehensive yield plans, focusing on converting admitted students to enrolled students.
• Monitor application funnels, analyze conversion metrics, and utilize CRM tools to track student engagement.
• Assist with the planning and execution of on-campus and virtual yield events, such as admitted student days and regional receptions.
• Assist with the development of personalized communication plans (email, phone, digital) for prospective and admitted students.
• Build partnerships with campus stakeholders, high school counselors, and alumni to enhance personalized recruitment efforts.
• Train and supervise admission counselors and student workers on conversion techniques.
• Attend scholarship award day events.
• Manage the logistics of recruitment and yield travel; maintain the admissions travel schedule and recruitment calendar.
• Provide feedback to the Senior Director about trends in key recruitment markets to determine where is best to send Admissions Counselors for recruitment events.
• Track and record visiting student data in the CRM.
• Assist with the coordination and implementation of on-campus recruitment programs (large open house events, guidance counselor tours, admitted student days, transfer student days, and individual and school group visits).
• Provide coverage for college fair conflicts and conduct information sessions as necessary.
• Discuss recruitment plans with Admissions Counselors and serve as resource for the development and recruitment efforts.
• Extract data from ERP/SIS (Banner) and CRM and develop regular and periodic reports on admissions, enrollment, and student admissions.
• Consistently review all components of the recruiting model and make changes as necessary to achieve incoming class goals.
• Supervise staff members and coordinate the selection, training, evaluation, and development of staff positions.

Qualifications

• A Bachelor’s degree in a related area; minimum of 3 years of experience in higher education, preferably working within admissions and recruitment outreach initiatives or enrollment management, with a demonstrated focus on recruitment and conversion strategies.
• Minimum Knowledge, Skills And Abilities:
• Demonstrated success in working with faculty, students, parents and staff;
• General knowledge of university operations, policies and procedures;
• Superior communication and organizational skills with the ability to manage concurrent projects and demands;
• Excellent human relations and administrative skills, especially the ability to manage sensitive information with decorum and confidentiality;
• Ability to participate in recruitment events and travel on occasional nights and weekends;
• Ability to effectively navigate ERP/SIS systems (e.g. Banner, Workday, Oracle, etc.)
• Proven expertise in CRM systems (e.g., Salesforce, Slate, Recruit, Element451, etc.), data analytics, and high-level communication skills.
• Ability to provide work direction to staff and student employees.