Associate Director of Admissions, Alpha - $250,000/year USD

About the role

Alpha School is a K-12 private school built on the claim that students complete core academics in two hours a day, learn faster than national benchmarks, and spend afternoons on real‑world skills. In the Bay Area, where families are skeptical and data‑driven, you will be the founding local face of a new campus, generating your own demand, leading tours, defending the AI‑powered learning model, and saying “no” when the model isn’t the right fit.

Responsibilities

• Generate qualified family demand through preschool and feeder‑school relationships, community partnerships, referrals, and local events.
• Own every stage of the admissions process: first inquiry, needs‑assessment conversation, campus tour, student shadow day, enrollment decision, and onboarding.
• Lead tours, open houses, and information sessions where you defend an AI‑powered learning model to analytical, skeptical parents.
• Maintain 7+ active family relationships at different stages, each with a tracked status and next action in HubSpot and the SIS.
• Report weekly on pipeline health and conversion quality, and rewrite the local admissions playbook, FAQs, and SOPs as you learn what works in your market.

Requirements

• 3+ years in premium client‑facing roles where an individual or family was the buyer at $25K+ per client or $2K+ per month; you can name the employer and price point (B2B or enterprise sales alone do not qualify).
• Personal ownership of an end‑to‑end client, admissions, or enrollment journey (application, needs assessment, offer, decision, onboarding) – what you did, not what your team did.
• A measurable growth or customer‑acquisition number you owned, including how you generated leads and built local partnerships to hit it.
• Experience managing 7+ concurrent client or family relationships at different stages, tracked in a named CRM or database.
• A concrete example of recommending against your own product because it was not the right fit.
• Hands‑on use of AI tools in a client‑facing workflow (meeting preparation, personalized outreach, conversation summaries, follow‑up, etc.).
• Experience personally leading in‑person tours, presentations, meetings, or hosted experiences for high‑net‑worth clients, senior executives, or similarly demanding audiences.
• Strong written and verbal communication with executive presence: uncover needs, explain complex concepts simply, handle objections, lead high‑stakes decision conversations.
• Experience managing thoughtful, multi‑touch client relationships over several weeks, staying engaged with prospects who do not immediately commit.
• Live in or will relocate within 60 days to Palo Alto, CA, or San Rafael, CA (Marin County). This role is fully on‑site, not hybrid.
• Authorized to work in the United States without visa sponsorship.

Skills

• Executive‑level communication and presentation skills.
• Relationship‑building and networking within Peninsula or Marin families.
• CRM/HUB‑Spot and SIS proficiency.
• AI‑assisted workflow tools.
• Admissions or enrollment experience at a selective independent K‑12 program (nice‑to‑have).
• Background in luxury hospitality, private client services, concierge medicine, private wealth, membership clubs, or high‑end residential real estate (nice‑to‑have).

Benefits

• Immediate access to benefits (W2 employee position) – details at support.crossover.com.

Pay

$250,000 USD per year, paid weekly.

Schedule

Fully on‑site, five days a week at one campus (Palo Alto or San Rafael); visible at drop‑off, pick‑up, and evening events.