Associate Director, Mission & Corporate Marketing

Key Responsibilities

• Lead development of integrated marketing plans for assigned mission programs, advocacy initiatives, research priorities, and corporate partnerships.
• Recommend audience strategies, messaging approaches, content priorities, and channel tactics aligned with organizational goals.
• Serve as the primary marketing lead for assigned initiatives, guiding projects from planning through execution and measurement.
• Contribute to annual marketing planning, campaign calendars, and integrated communications strategies.
• Identify opportunities to increase awareness, engagement, advocacy participation, and partner value through marketing initiatives.
• Develop and implement integrated marketing campaigns across owned, earned, paid, partner, email, digital, social, and content channels.
• Manage campaign timelines, deliverables, and activation plans to ensure successful execution.
• Collaborate with cross-functional teams to deliver marketing assets, content, toolkits, and promotional materials.
• Ensure campaigns align with brand standards, audience insights, organizational priorities, and approved messaging frameworks.
• Support launch planning and readiness for key organizational initiatives and campaign moments.
• Serve as the marketing lead for assigned corporate partnerships and mission-related sponsorship activations.
• Develop activation plans that support both partner objectives and March of Dimes mission goals.
• Collaborate with Corporate Engagement teams to identify opportunities for storytelling, audience engagement, thought leadership, stewardship, and visibility.
• Manage fulfillment of marketing commitments while ensuring quality, consistency, and alignment with organizational priorities.
• Contribute to partner stewardship materials, impact reports, and renewal planning efforts.
• Partner with mission, research, and advocacy teams to translate complex healthcare, policy, and scientific information into compelling audience-centered communications.
• Support development of messaging, content strategies, and marketing plans that advance organizational priorities.
• Ensure assigned initiatives are integrated into broader organizational narratives and awareness efforts.
• Cross-Functional Leadership:
• Serve as the primary marketing contact for assigned stakeholders, providing strategic counsel, project leadership, and marketing recommendations.
• Facilitate alignment across departments to ensure coordinated execution and efficient use of organizational resources.
• Identify and proactively address project risks, competing priorities, and implementation challenges.
• Measurement & Optimization:
• Monitor campaign performance and evaluate results against established objectives.
• Analyze audience engagement, channel performance, and campaign outcomes to identify opportunities for improvement.
• Develop recommendations to optimize marketing effectiveness and audience impact.
• Support development of internal reports, executive summaries, and partner-facing impact materials.
• Scope & Decision-Making:
• Develop campaign-level marketing strategies within established organizational priorities and brand standards.
• Recommend and implement audience targeting, messaging, channel selection, and campaign optimization strategies for assigned initiatives.
• Operate independently on assigned initiatives while collaborating closely with the Director on enterprise-level priorities.
• Serve as the day-to-day decision maker for assigned marketing programs and partnership activations.
• Escalate enterprise-level strategic, reputational, compliance, or organizational risks as appropriate.

Qualifications

• 6–8 years of progressive experience in marketing, communications, integrated campaign management, or related fields.
• Demonstrated experience developing and executing multi-channel marketing strategies and campaigns.
• Experience managing complex projects and collaborating with diverse stakeholder groups.
• Strong understanding of audience strategy, content development, channel planning, and campaign measurement.
• Ability to translate complex subject matter into compelling, audience-centered marketing initiatives.
• Exceptional project management, communication, and relationship-building skills.
• Healthcare, nonprofit, advocacy, or mission-driven marketing experience preferred.
• Bachelor's degree required; advanced degree preferred.