Associate Director, Measurement Strategy

About the role

In this role you’ll begin to develop innovative data strategies across client accounts. As part of the growing data strategy community at Brainlabs you will have an positive impact on our data strategy capabilities and value-add for our clients. You’ll build mid-term data-centric strategic plans that deliver real business performance growth for clients using data, analysis and insight that aligns with and delivers the overall growth strategy for the client. You’ll understand and apply Brainlabs Strategy & Planning process and where you add most impact. You’ll know how to drive client growth through data insight and help to build frameworks to measure client brand growth and media effectiveness.

Responsibilities

• Diagnose data challenges and contribute to overarching strategic vision for key clients though insight and data analysis.
• Drive adoption and champion usage of technology (AdTech, MarTech and Brainlabs proprietary Tech) for your clients.
• Understand and contribute to first party data (1PD) strategies and unlock access to this data for media execution.
• Participate and present your work in pitches and client meetings.
• Contribute to the growth and strategy, helping to shape the future direction of the Data Strategy team and wider strategy and planning team.
• Apply Brainlabs Strategy and Planning Process and Proposition to your data strategy approach.

Requirements

• 8+ years experience of delivering data strategies to leading clients either within a market or across a region.
• Proven data capabilities and ability to utilise data insight to drive media and marketing effectiveness.
• A great storyteller capable of translating data into real world insights.
• A ‘knowledge builder’ and are excited at growing and coaching those around you.
• An innovative thinker, able to create and deliver challenger strategies.
• Passionate about data, insights and applying data to real-world scenarios for growth.

Qualifications

• Must be legally authorized to work in the United States.

Skills

• Data strategy development.
• Client relationship management.
• Technology adoption and championing.
• First party data strategies.
• Strategic planning and execution.

Benefits

• Comprehensive benefits package.
• Flexible working arrangements.
• Professional development opportunities.

Pay

$95,000—$131,000 USD

Schedule

Full-time