Associate Director, Marketing Performance & Audience Strategy

About the role

Known for being a great place to work and build a career, KPMG provides audit, tax and advisory services for organizations in today's most important industries. Our growth is driven by delivering real results for our clients. It's also enabled by our culture, which encourages individual development, embraces an inclusive environment, rewards innovative excellence and supports our communities. With qualities like those, it's no wonder we're consistently ranked among the best companies to work for by Fortune Magazine, Consulting Magazine, Seramount, Fair360 and others.

Responsibilities

• Define and maintain the comprehensive marketing measurement framework including KPIs, attribution models, testing standards, and reporting to ensure performance is tracked consistently across campaigns and channels including web, email and digital advertising
• Deliver regular performance reporting and in-depth analyses that explain performance drivers and recommend actionable strategy recommendations
• Own the marketing audience strategy by building and prioritizing high-value segments from customer, behavioral, and third-party data, partnering closely with channel and campaign teams to activate these segments and measure their business impact
• Own the tracking approach for web and campaign pages by defining event and conversion tagging requirements, reviewing tagging setups for new launches
• Partner closely with the MarTech