Associate Director, Marketing Initiatives, Marketing Optimization & Integration

About the role

The Marketing Strategy & Enablement department within the Office of Alumni Relations & Development (OAD) comprises three teams: Marketing Analytics & Performance, Marketing Content & Creative, and Marketing Optimization & Integration. The Associate Director, Marketing Initiatives coordinates and manages assigned lifecycle marketing projects in support of alumni engagement and fundraising goals.

Responsibilities

• Works with OAD colleagues, schools, units, vendors, and University partners to implement approved marketing plans
• Tracks project milestones
• Reviews campaign performance data
• Supports continuous improvement of marketing workflows and campaign execution

Requirements

• Bachelor's degree required
• Minimum of three (3) to five (5) years of related experience
• Demonstrated organizational, analytical, and project management skills
• Previous work experience within a higher education institution or other complex organization preferred
• Demonstrated knowledge of fundraising and constituent engagement platforms preferred
• Experience with design and digital marketing tools preferred; experience with Salesforce and Adobe Illustrator a plus

Qualifications

• Salary Range: $80,000 - $86,000
• Subject to business needs, the Office of Alumni Relations and Development supports a hybrid work arrangement for this position. Options will be discussed during the interview process.