Associate Director, Market Research and Analytics - Immunology HS

About the role

As Associate Director of Market Research & Analytics for HS (Hidradenitis Suppurativa), you will design, implement, manage, analyze, and communicate market research and analytics initiatives for the HS business on behalf of APEX. You will derive high-impact learnings from qualitative and quantitative primary and secondary research, behavioral analytics, market and competitive intelligence, and internal stakeholder initiatives, and partner across APEX verticals as well as with Brand, Medical, and external agencies to inform strategic and tactical decision-making.

Responsibilities

• Serve as an intelligence partner focused on providing strategic insights, forming trusted relationships, and staying abreast of commercial issues and trends within the HS space.
• Proactively identify primary research and analytics opportunities to ensure decision-making is based on current, objective, and comprehensive insights across HCPs and patients.
• Be conversant with custom research methods, adept at supplier and stakeholder management, and able to independently lead custom research projects that deliver compelling and actionable learnings.
• Perform sophisticated syntheses of learning across primary research, analytics, and market intelligence sources to develop actionable insights and recommendations that shape strategies and tactics.
• Maintain organizational knowledge of the market, competitive trends, and industry developments and effectively communicate this knowledge to internal stakeholders.
• Design and execute measurement plans, inclusive of operational and performance indicators, to ensure understanding of execution, engagement, and impact of HS brand programs and tactics.
• Coordinate and manage monthly program performance assessments (business reviews) on high-impact topics.
• Help manage data strategy efforts to ensure accurate and reliable data assets are incorporated within agile analytics capability to enable seamless, codeless, visualization-enabled analytics.
• Leverage innovative analytic models that address critical issues and meet business criteria; effectively communicate results and influence action to improve brand performance.
• Collaborate cross-functionally to ensure Brand and Market Access intelligence is leveraged appropriately to inform performance expectations.
• Build solid relationships as a team player while maintaining objectivity and representing the voice of the customer.
• Manage and develop direct reports, identifying growth opportunities and appropriately exposing them to leadership to accelerate career growth and maximize team efficiency.
• Balance business needs with strategic projects to advance the capabilities of Immunology APEX.
• Promote a culture of proactive communication, appreciation of diverse points of view, and recognition to facilitate psychological safety across the team.
• Demonstrate thoughtful confidence in presenting learnings across all levels of the organization.
• Manage and collaborate with both onshore and offshore research and analytics suppliers.
• Monitor and manage research and analytics programs within budget and identify cost-saving opportunities.
• Ensure all research and analytics activities are conducted in accordance with financial and ethical compliance guidelines.

Qualifications

• BA or BS degree required; advanced degree (MA, MS, MBA, PhD) preferred.
• 10+ years of relevant marketing research and/or analytics experience required.
• Experience in the pharmaceutical industry and pharmaceutical data (physician-level prescribing, institutional sales data, payer-prescriber-level data, formulary data, patient-level data, etc.) preferred.
• Strong analytical reasoning abilities, intellectual curiosity, business acumen, organizational skills, attention to detail, and creativity in problem-solving.
• Ability to interact effectively with and present to all levels of the organization, verbally and in writing.
• Proven experience as an integral member of a high-performing work team.
• Experience navigating a heavily matrixed and fast-paced environment.
• Strong leadership skills and ability to collaborate effectively cross-functionally within the organization and with external agencies.
• Demonstrated project management skills.