Associate Director, Field Analytics

About the role

The Associate Director, Field Analytics will predominantly be focused on secondary data analytics to inform business strategy and field optimization strategies to ensure successful commercialization of BeiGene’s products. This role may also evolve to take on global (ex-China) activities as well. This individual must work effectively with sales teams and home office personnel to provide insights and recommendations on a variety of issues and imperatives impacting sales team success. Travel is expected 15‑20% of the time.

Responsibilities

• Development of the targeting / call plan for sales personnel, sales force alignment, sales force effectiveness, and ad hoc analytics.
• Collaborate with key internal stakeholders to develop data driven targeting of entities including accounts, health systems, and physicians.
• Collaborate with the advance analytics team on data-driven behavior segmentation of physicians, accounts, payers, and patients.
• Conduct and manage all field force targeting, sizing, and structural analyses.
• Drive development of field force call plan.
• Work with marketing on customer segmentation and sales operations on integrating the call plan into the CRM/SFA systems.
• Partner cross-functionally to establish benchmarks and key performance indicators, as well as success metrics for product and marketing initiatives.
• Determine territory alignments to assure adequate coverage