Associate Director - Digital Excellence

Location: Boston, MA – Remote flexibility available

Position Type: Contract (7 months)
Pay Rate: $90.00–$105.00/hour (USD)
Schedule: Monday–Friday, 8:00 AM–4:00 PM or 9:00 AM–5:00 PM
Work Authorization: Applicants must be authorized to work for ANY employer in the U.S.; sponsorship is not available.

About the role

The Associate Director of Digital Excellence and Amplification defines, operationalizes, and scales best-in-class digital campaign frameworks and paid media amplification across business areas, therapy areas, and markets for Global Corporate Affairs. As part of the Centre of Digital Excellence, this leader establishes and maintains standards, playbooks, and operating models that drive consistency, speed, and performance while ensuring compliance and alignment with corporate priorities. The role partners closely across business areas, therapy areas, and markets and supports a portfolio of agency relationships to ensure program excellence and alignment. The Director works closely with GNS, GBS, and Commercial counterparts to drive internal partnership and collaboration.

Responsibilities

• Develop and operationalize Centre of Digital Excellence modular digital campaign frameworks (strategy, audience, creative, channels, measurement) to ensure consistency across business areas, therapy areas, and markets, with clear governance and change control.
• Manage and coordinate digital agency relationships, including scope development, onboarding, performance oversight, rate/fee governance, and integration with internal teams and platforms; align work to corporate priorities and ways of working.
• Define and oversee Centre of Digital Excellence paid media strategy (search, programmatic, social, video, native, HCP networks, endemic/non-endemic), establishing guardrails, investment principles, and governance to ensure compliant, efficient media deployment.
• Create and maintain Centre of Digital Excellence digital playbooks, templates, and toolkits that standardize campaign planning, execution, tagging, and measurement; ensure resources are up to date, easy to adopt, and localized as needed.
• Establish and maintain Centre of Digital Excellence best practices and scalable operating models (RACI, workflows, SLAs) that enable repeatable program delivery; embed test-and-learn methodologies and continuous improvement.
• Guide Centre of Digital Excellence cross-team coordination for major initiatives, ensuring alignment across programs, platforms, analytics, content operations, procurement, and regional stakeholders.
• Partner with Brand team to align KPIs and north-star metrics across 3A framework; partner with analytics to implement consistent taxonomy, tagging, and dashboards; drive media mix, attribution, and optimization cadences.
• Ensure programs and amplification adhere to regulatory, privacy, and GNS requirements; maintain documentation and audit readiness.
• Lead enablement (training, office hours, communities of practice) to drive adoption of Centre of Digital Excellence frameworks and tools; champion change management and value realization.
• Own budget planning for program excellence and amplification initiatives; optimize investment across channels, partners, and markets; track ROI.
• Ensure successful Centre of Digital Excellence framework adoption, drive performance uplift, governance effectiveness, and operational efficiency across corporate digital programs—while ensuring capability building across GCA.

Requirements

• Bachelor’s degree required; advanced degree in Marketing, Business, or related field preferred.
• 10+ years in digital marketing, omnichannel, or media, with 5+ years leading large, cross-functional programs; experience in matrixed, global organizations.

Skills

• Proven ability to design and scale digital frameworks, operating models, and paid media strategies across multiple brands and geographies.
• Demonstrated success managing agency ecosystems, contracts/scopes, and performance against SLAs and KPIs.
• Strong command of campaign analytics, tagging/taxonomy, experimentation frameworks, and dashboarding; evidence of driving optimization at scale.
• Familiarity with privacy, regulatory, and GNS processes; ability to implement compliant guardrails without sacrificing agility.
• Working knowledge of social media and marketing platforms.
• Excellent stakeholder management, communication, and change leadership; ability to align diverse teams and drive adoption.

Benefits

• Medical, Vision, and Dental Insurance Plans
• 401k Retirement Fund

About the Client

This global biopharmaceutical and life sciences organization operates across more than 100 countries, with core therapy areas spanning oncology, cardiovascular and metabolic disease, respiratory and immunology, rare diseases, and vaccines—and a pipeline consistently regarded as one of the most productive in the industry. Employing tens of thousands of scientists, clinicians, regulatory professionals, and commercial and market access specialists worldwide, this organization combines the resource depth of a top-tier pharma company with a genuine culture of scientific curiosity. In 2026, employees voted this organization onto Glassdoor's Best Places to Work list, reflecting an overall rating of 4.0 stars from nearly 8,000 reviews, with 79% of employees saying they would recommend working here to a friend.