Associate Director, Consumer Growth Science & Operations

What You'll Do

• Channel Execution & Optimization
  • Own end-to-end execution and optimization of email, push, and in-product messaging programs.
  • Establish and enforce channel best practices to drive engagement, retention, and conversion.
  • Continuously test and optimize targeting, timing, templates, and creative to improve performance across all owned channels.
• Channel Strategy & Analytics
  • Build and maintain robust analytics frameworks to monitor channel effectiveness and guide optimizations.
  • Audit and adopt channel best practices (e.g., send cadence, segmentation, personalization).
  • Leverage AI to improve strategies, creative output, and campaign performance.
• New Channel Exploration
  • Scout emerging communication channels (e.g., SMS) for growth opportunities.
  • Pilot, test, and scale new channels with a focus on channel fit, compliance, and ROI.
• Platform & Deliverability Management
  • Stay ahead of changes that could impact deliverability and channel efficacy, including shifts in channel platforms, device OS, privacy policy, and AI-driven filtering.
  • Collaborate with cross-functional teams to communicate and implement necessary pivots rapidly.
• MarTech Infrastructure (in partnership with Product & Engineering)
  • Partner closely with Product and Engineering to evolve and maintain a scalable, reliable and AI-enabled MarTech infrastructure.
  • Own requirements for automation, personalization, data flows, and reporting across all growth channels.
  • Lead rapid identification, troubleshooting, and resolution of platform issues.
  • Drive adoption of AI within MarTech to accelerate growth marketing efforts.
• Growth Experimentation
  • Embed scientific rigor in growth: design experiments, measure results, and apply insights to inform broader channel and growth strategies.
  • Foster a data-first, experiment-driven culture within the consumer growth team.
• Cross-Functional Collaboration & Communication
  • Work closely with Growth Marketing, Product, Engineering, and Marketing Enablement to align on priorities and deliver impact.
  • Proactively communicate risks, opportunities, and results to stakeholders with clarity and actionable insight.
  • Mentor and Develop Teams
    • Guide team members in developing world-class growth operations capabilities and foster a high-performance culture focused on continuous learning and operational excellence.
    • Serve as a mentor and subject matter expert across Growth and MarTech operations.

What It Takes To Succeed

• 8+ years of hands-on experience operating and optimizing multiple owned and emerging marketing channels (email, push, in-product, SMS) in fast-paced, data-driven environments, ideally via external marketing automation tools such as Braze.
• Proven success in developing channel strategies rooted in analytics, and working cross-functionally with Product and Engineering teams.
• Demonstrated ability to manage and advance MarTech infrastructure to support sophisticated growth initiatives.
• Strong command of campaign analytics and reporting; able to translate complex data into actionable strategies and recommendations.
• Expertise in leveraging AI, experimentation frameworks, and advanced analytics to enhance channel performance and drive innovation.
• Recognized for anticipating channel disruptions (deliverability changes, privacy shifts, platform updates) and rapidly adapting strategies to maintain growth effectiveness.
• Self-motivated, detail-oriented, and comfortable with technical concepts, analytics tools, and marketing automation platforms.
• Excellent team leadership and collaboration skills; able to work with cross-functional partners to achieve alignment and results.
• Proactive communicator who can deliver clear updates on channel performance, risks, and strategic recommendations to stakeholders, including executive leadership.
• Deep curiosity about evolving customer needs, market trends, and new growth technologies and channels.
• Treats the company's spend and resources with care, balancing ambition with operational discipline and ROI focus.

Qualifications

• Bachelor's degree in Marketing, Business, Data Science, or related field required; advanced degree preferred.

What You'll Get

• Effective your first day: Full medical, vision, and dental 15 days PTO (accrual begins on date of hire and increases with 2+ years of tenure thereafter), 12 paid holidays, plus one floating holiday
• Work from home reimbursement
• Flexible spending account
• 401(k) retirement savings plan
• Employee stock purchase plan
• Compensation range for this position is $128,000- $200,000 annually.