Associate Director, Congress Strategy
AstraZeneca · Gaithersburg, MD · 1 mo ago
Business DevelopmentFull-time
About the role
The Associate Director, Strategic Precision Medicine Launches will play a critical role in driving the commercialization success of AstraZeneca's highest-priority precision medicine assets. This position will lead the development and execution of integrated precision medicine strategies for designated Gold-tier launches, ensuring diagnostic readiness, biomarker adoption, and successful patient identification at launch and beyond.
Responsibilities
- Serve as the Precision Medicine Marketing lead for designated Gold-priority launch assets.
- Develop and execute integrated precision medicine strategies that support successful launch planning, diagnostic readiness, and commercial execution.
- Partner with brand teams to ensure biomarker considerations are incorporated into launch strategy, customer engagement planning, forecasting, and market development activities.
- Build comprehensive launch readiness plans that address testing adoption, patient identification, laboratory preparedness, and stakeholder engagement.
- Develop launch-specific diagnostic plans aligned with global and US brand objectives.
- Identify and address barriers to biomarker testing adoption, diagnostic access, and utilization across the patient identification journey.
- Monitor biomarker testing performance, market dynamics, competitive developments, and diagnostic trends to generate actionable insights.
- Partner with Global Diagnostics and companion diagnostic teams to support assay readiness, testing implementation, and market preparation activities.
- Lead cross-functional precision medicine workstreams involving Brand, Medical, Access, Field Teams, Insights & Analytics, Market Research, and Commercial Excellence partners.
- Influence strategic decisions through data-driven recommendations and customer insights.
- Coordinate launch-related precision medicine activities across internal teams and external stakeholders.
- Drive alignment between global and US initiatives to maximize impact and execution efficiency.
- Support annual brand planning and portfolio prioritization processes.
- Assess emerging opportunities and risks related to testing adoption, diagnostic access, and patient identification.
- Contribute to forecasting, market development planning, and launch investment decisions.
- Share best practices and lessons learned across strategic launch assets to improve organizational effectiveness.
Qualifications
- Bachelor's degree in Life Sciences, Healthcare, Marketing, Business, or related field.
- Minimum of 6 years of pharmaceutical, biotechnology, diagnostics, or healthcare marketing experience.
- At least 2 years of diagnostics, biomarker, precision medicine, or laboratory-focused marketing experience.
- Experience supporting product launches and commercialization activities in the US market.
- Demonstrated success leading cross-functional projects across complex stakeholder groups.
- Experience developing strategic marketing plans and executing tactical initiatives.
- Strong analytical skills with the ability to translate insights into meaningful business recommendations.
- Excellent communication, presentation, collaboration, and project management skills.
- Prominent ability to influence without authority in a matrix environment.