Associate Director, Business Intelligence
Publicis Health Media · Philadelphia, PA · 2 days ago
Hybrid$112k/yrFull-time
Responsibilities
- Create professional relationships with the many members of your internal and client team(s) while being solely responsible for the level of quality in communications and deliverables for the entire team that serves on your client's behalf.
- Work throughout the year with internal and external (client team, partner agencies/consulting groups) partners to create measurement plans/proposals that satisfy all client goals and address challenges/opportunities with clearly defined goals and definitions of program success.
- Oversee the creation of the business rules and parameters of the engagement and participate together with internal Finance and Operations teams in the scoping process and any necessary requests for proposal from outside vendors/data companies.
- Manage the many internal data sources and (where applicable) third-party vendors/data streams that comprise our custom measurement platform while keeping process on task within the established timelines and delivery dates.
- Synthesize the data available into insights about the success of our programs in transforming the behavior of our target audience (healthcare professionals, patients/prospects or a combination of the two) while identifying opportunities for program optimization and enhancement.
- Be a strategic consultant using the aforementioned insights as the foundation for presentations, reports, assorted client deliverables in either a face-to-face or virtual setting.
- Identify areas of opportunity to expand our presence through consultative selling at current clients while periodically participating in the any new business development opportunities as they arise.
- Understand client needs and internal operations to achieve success for the client and team.
- Provide strategic review of your team's work to ensure deliverables are on time, data cleanliness & clean presentation of story is presented, and overall, of high quality.
- Collaborate with people across the organization, affect positive change, understand competitive offerings, identify needs to get projects moving and keep them moving forward with our teams.
- Independently provide POV for clients or our teams, while sourcing or researching any needed information to inform decision-making in consideration of business rules.
- Manage a team, teaching process and providing a growth path for direct reports while managing their workload for success.
Qualifications
- 5 to 7 years of work experience in data/analytics consulting or quantitative marketing/analysis (healthcare, pharmaceuticals or life sciences experience)
- Depth of understanding of how clients use all aspects of their multi-channel marketing mix in reaching their customers
- Power-user of business IT software: MS Excel, Word, PowerPoint
- Literacy of business intelligence software such as Datorama, Tableau, Power BI, Adobe, Google, etc.