Associate Director, Business Analytics

Omnicom’s policy requires employees to work in the office for a minimum of three days a week, unless additional in-office days are directed by their agency or manager.

About the role

The Business Analytics team is pivotal in the delivery of modern agency services. We are tightly integrated with planning and investment teams to deliver on and exceed our clients’ business goals.

Responsibilities

• Build and develop a deep understanding of the client's strategic issues, initiatives, and the competitive position.
• Ensure that analytics efforts lead to clear, compelling, and actionable insights; construct insightful narratives through sophisticated analytics techniques.
• Participate in the measurement plan development and execution.
• Ensure timely follow-through on all scheduled and ad-hoc deliverables.
• Generate and communicate clear, compelling, and actionable insights; construct insightful narratives through sophisticated analytic techniques.
• Recommend and implement research that will aid in consumer insight gathering and the strategic process.
• Identify opportunities to continuously improve processes.
• Lead, mentor, and train analysts and managers.
• Present reports, POVs, and other materials to clients regularly over the phone and in person.
• Contribute to the consumer segmentation and audience identification/exploration processes.
• Design tests to measure the incremental impact of media on business outcomes.
• Manage cross-functional day-to-day tasks, ensuring understanding of proper priorities and knowing when to ask for help.
• Partner with the Planning and Investment teams on annual budget setting, media plan development, and ongoing budget/plan optimization.
• Lead and mentor direct reports: continually assess capabilities, provide a roadmap for career growth, and institute goals to build/expand skills.
• Keep abreast of industry trends and developments by conducting research and engaging in training.

Requirements

• Industry knowledge in marketing analytics and data.
• Experience in integrated marketing related to media and/or customer journey development, including budgeting, revenue forecasting, and ROI development.
• Demonstrated knowledge in audience-based marketing and data-driven advertising.
• Solution development: analytic skills, critical thinking, and clarifying strategic & operational issues as relates to data and analytics.
• Problem-solving skills to drive issues to resolution.
• Proven leadership ability and strong, impactful client relationship experience.
• Stellar communication and presentation skills: articulate, engaging, and straightforward—able to translate unstructured business solutions into innovative customer marketing programs.
• Ability to train and coach colleagues for growth: organized, detail-oriented, prioritizing work, business writing & presenting, conducting analysis, and project management (scope, budgeting, timing).
• Comfortable working in ambiguous situations.

Qualifications

• A university degree and 5-7 years of data and analytics experience in advertising, management consulting, marketing, or digital consulting.
• Knowledge of agency-side media campaign planning and execution process is desirable but not required.

Pay

$70,000–$125,000