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Associate Director, Applied AI Strategy

Publicis Groupe · New York, NY · 2 days ago
HybridBusiness Development$112k/yrFull-time

Overview

A leader who sets the vision and standards for AI agent and skill development on the MRCL (Marcel) platform, leveraging deep expertise in media data and AI-native building to audit complex business processes and architect them into scalable, measurable workflows.

Responsibilities

  • Vertical Solution Design: Shape vertical-specific solutions by translating key business needs into AI workflows using platform functionality, DSAI models, partners, and net-new builds.

  • Path-to-Solution Evaluation: Assess whether to adapt existing cross-vertical capabilities or design bespoke client or vertical flows to solve client problems.

  • Cross-Functional Scoping: Drive collaboration with Product, Strategy, Engineering, Data Science, and Delivery to scope, price, and structure proposals.

  • Storytelling & Demos: Present use cases that map client challenges to platform capabilities, using storytelling and live demos to earn partner consensus.

  • Commercial Alignment: Align on commercial models and timelines that meet client expectations while advancing CoreAI program goals.

  • Roadmap Influence: Bring vertical context into platform roadmaps by translating client and market needs into clear product input.

  • Feedback Loop Management: Surface common client challenges and friction points from delivery to guide future enhancements and prioritize scalable use cases.

  • Internal Enablement: Develop and present solution overviews, narratives, and learning materials to enable internal teams and support new business pursuits.

Qualifications

  • BA/BS in Business, Economics, or a strategy-related discipline.

  • 4-5 years of relevant experience in marketing and media agencies or adjacent organizations (ad-/mar-tech, consultancies, client-side marketing).

  • Proficiency in analyzing workflows and processes and making strategic recommendations aligned with business objectives.

  • Experience with cloud environments and marketing technology solution design projects.

  • Creative problem solver with strong intuition and structured thinking.

  • Strong interpersonal and collaboration skills; highly resourceful team player.

  • Excellent creative problem solver using both data and intuition for decision-making.

  • Experience working with co-located and virtual teams.

  • Impeccable time management and strong judgment on high-priority, confidential initiatives.

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