Associate Director, Ad Sales Research

Overview

Fox Corporation produces and distributes content through leading brands like FOX News Media, FOX Sports, FOX Entertainment, FOX Television Stations, and Tubi Media Group. The company empowers diverse creators and aims to build a thriving organization through creativity, operational expertise, and strategic thinking.

About the Role

This role leads research strategy and insights for one of the most powerful sales teams in media. The role involves setting a forward-looking strategic vision, interpreting shifts in the media and measurement landscape, and transforming complex cross-platform data into compelling narratives that drive advertiser outcomes.

Responsibilities

• Synthesize market intelligence, competitive research, and industry benchmarks to articulate FOX's unique value across linear, streaming, digital, social, and creator advertising environments.
• Maintain and evolve models for cross-platform data integrity, including audience composition and campaign estimates.
• Manage the pipeline of multi-platform ad-hoc data requests, delivering accurate, actionable responses under tight deadlines.
• Develop case studies, thought leadership materials, and sales collateral that reinforce FOX's position as a premium, multi-platform advertising partner.
• Represent FOX at industry events, conferences, and client meetings as a credible voice on advertising research, digital measurement, and creator and social media analytics.
• Lead proactive pre-sales research efforts, surfacing consumer, category, and platform insights that open doors, sharpen positioning, and support Upfront strategies.
• Collaborate with Account Executives, Sales Managers, and VPs to build compelling pitch decks and translate proprietary data into clear, revenue-driving narratives.
• Provide strategic research support for RFP responses, giving the sales team a competitive edge with data-backed insights and storytelling.
• Own cross-platform data integrity by managing the daily pipeline of multi-platform ad-hoc data requests, delivering accurate, actionable responses under tight deadlines.
• Lead measurement strategy for creator and social campaigns, encompassing reach, frequency, engagement, brand lift, and content-level performance metrics.
• Advise Sales partners on the right research solutions for each advertiser, ensuring alignment with client KPIs regardless of platform or format.
• Build and maintain dashboards, reports, and materials that tell a clear performance story across all media types.
• Manage and grow relationships with third-party measurement vendors, ensuring data quality, consistency, and alignment with FOX standards and business goals.
• Serve as a connective research resource across Ad Sales, Marketing, Social, Advanced Advertising, and Research teams, ensuring consistency in methodology, insights, and external messaging.
• Champion process improvements and workflow efficiencies that raise the quality and speed of research output.
• Mentor and develop junior team members, building a culture of analytical rigor, intellectual curiosity, and effective data storytelling.

Requirements

• Analytical experience in media or advertising research, with a demonstrated focus on digital, streaming, social, and creator ad sales environments.
• A proven track record supporting the pre-sales pipeline, pitch process, and client-facing measurement strategy at a media company, agency, or research firm.
• Meaningful experience with brand lift studies, attribution methodologies, and cross-platform measurement spanning linear, streaming, digital, and social.
• Hands-on background in creator video insights, influencer analytics, and social platform measurement across YouTube, TikTok, Instagram, and Facebook.
• Client-facing and sales support skills, including the ability to present complex, multi-platform datasets in clear and persuasive narratives.
• Measurement expertise, including deep knowledge of digital attribution, cross-platform campaign tracking, streaming audience measurement, social analytics, and creator and influencer measurement methodologies.
• Advanced Excel and PowerPoint skills with strong mathematical reasoning and the ability to find the insight behind large, complex datasets.
• A highly organized and adaptable individual with the ability to manage multiple workstreams in a dynamic, deadline-driven environment.
• A natural collaborator who builds trust across functions and brings out the best in the people around them.

Qualifications

• Bachelor's degree in a quantitative or media-related field such as Statistics, Marketing, Communications, or Economics.

Skills

• Advanced Excel and PowerPoint skills.
• Strong mathematical reasoning and the ability to find the insight behind large, complex datasets.
• Highly organized and adaptable, with the ability to manage multiple workstreams in a dynamic, deadline-driven environment.
• A natural collaborator who builds trust across functions and brings out the best in the people around them.

Benefits

The role is eligible for an annual discretionary bonus, various benefits, including medical/dental/vision insurance, a 401(k) plan, paid time off, and other benefits in accordance with applicable plan documents. Benefits for Union represented employees will be in accordance with the applicable collective bargaining agreement.