Associate Digital Marketing Manager

About the role

About Our Client: The organization operates in the life sciences industry, focusing on single-cell sequencing technologies and products used in biomedical research. Originating from technology developed at the University of Washington, the company supports over 3,000 laboratories worldwide with its offerings including Evercode™ Whole Transcriptome, Evercode™ TCR, Gene Capture, and related software. Headquartered in Seattle, the company maintains a significant laboratory and office facility.

About the Opportunity: The Associate Digital Marketing Manager is responsible for supporting and optimizing digital marketing programs across various channels. This role contributes to increasing brand awareness, audience engagement, and demand generation by executing digital campaigns, managing website content, emails, social media, paid media, and other initiatives. The position plays a critical role in advancing marketing efforts through data-driven insights and collaboration with multiple teams.

Responsibilities

• Support planning, execution, and optimization of multi-channel digital marketing campaigns.
• Coordinate campaign activities and timelines with marketing and cross-functional teams.
• Build and execute segmented email marketing campaigns including testing and performance tracking.
• Assist with website updates and optimization to enhance customer experience and conversion.
• Create and edit digital content aligned with brand voice and messaging.
• Support organic and paid social media activities, including content scheduling and community engagement.
• Assist with paid digital advertising programs such as search, social, and display campaigns.
• Monitor and report on digital marketing performance metrics.
• Use data insights to recommend campaign and channel improvements.
• Support search engine optimization initiatives to enhance organic search performance.
• Collaborate with product marketing, design, communications, sales, and other teams on integrated campaigns.
• Maintain marketing data within relevant digital platforms.
• Keep current on digital marketing trends and tools, proposing new approaches.
• Support additional digital marketing projects as needed.

Requirements

• Bachelor’s degree in Marketing, Communications, Business, Life Sciences, Computer Science, or related field, or equivalent experience.
• 1 to 3 years of relevant experience in digital marketing, marketing operations, demand generation, or related area.
• Experience with digital marketing and analytics platforms such as HubSpot, Google Analytics, or Google Ads.
• Familiarity with email marketing, website content management, social media, paid advertising, and SEO.
• Analytical mindset with interest in data-driven marketing improvements.
• Strong written and verbal communication skills.
• Strong organizational skills and attention to detail; ability to manage multiple projects.
• Proactive and collaborative work approach.
• Willingness to learn new digital marketing tools and technologies.
• Experience in life sciences, biotechnology, or healthcare preferred but not required.

Benefits

• Medical, dental, vision, and prescription coverage starting the first of the month after hire, with the company covering 90% of employee premiums and 60% for dependents.
• 401(k) program with immediate eligibility.
• Basic life insurance and short- and long-term disability coverage with premiums fully covered by the company.
• Flexible spending accounts for medical, dependent care, and commuter expenses.
• Transportation program available for Seattle-based employees.
• 12 paid holidays annually.