Associate, Digital Marketing

Known for being a great place to work and build a career, KPMG provides audit, tax and advisory services for organizations in today's most important industries. Our growth is driven by delivering real results for our clients. It's also enabled by our culture, which encourages individual development, embraces an inclusive environment, rewards innovative excellence and supports our communities. With qualities like those, it's no wonder we're consistently ranked among the best companies to work for by Fortune Magazine, Consulting Magazine, Seramount, Fair360 and others. If you're as passionate about your future as we are, join our team. KPMG is currently seeking an Associate, Digital Marketing to join our Clients and Markets organization. Responsibilities: Support the development, management, pacing, and optimization of B2B multichannel full-funnel digital marketing campaigns that tie to Growth Activation messaging and experience helping to translate strategy into channel-specific activation plansAid the planning and execution of omnichannel paid activation across social, search, display, programmatic, content syndication, and other channels, ensuring a cohesive, personalized experience that connects digital and physical touchpoints to high-value interactions; assist with managing external agencies/partners on strategic media buysExecute day-to-day campaign management using tools and platforms such as Google Search Ads 360, LinkedIn Campaign Manager, and Google Display & Video 360Translate messaging and experience strategy into coordinated multichannel activation in partnership with cross-functional teams; support the implementation of multi-channel optimization best practices across campaignsContribute to lead generation and nurturing strategies that align marketing and sales, improve engagement, and accelerate progression through the user funnel; help articulate performance measurement, translating channel and campaign data into actionable insights across all areas of the funnelSupport the development of testing strategies, collect and analyze data, and identify trends and insights to maximize results and continuously refine the digital experience; assist with budgeting, forecasting, and invoicing across channels and campaigns, with accountability for efficient spend and measurable impactAct with integrity, professionalism, and personal responsibility to uphold KPMG's respectful and courteous work environment Qualifications: Minimum two years of recent experience in digital marketing, with hands-on experience across search, social, display, programmatic, content syndication, and moreBachelor's degree from an accredited college/university in marketing or a related fieldB2B marketing experience, with an understanding of the B2B buyer journey, lead-generation funnels, and longer consideration cyclesWorking knowledge of multi-channel optimization best practices and trendsStrong analytical skills, with experience supporting tests and using data to drive continuous improvement; familiarity with marketing and advertising platforms and marketing automation toolsEffective communication and stakeholder management skills, with the ability to collaborate across a large, matrixed organization; strong organizational and task-prioritization abilities, attention to detail, and critical thinking skillsApplicants must be authorized to work in the U.S. without the need for employment-based visa sponsorship now or in the future; KPMG LLP will not sponsor applicants for U.S. work visa status for this opportunity (no sponsorship is available for H-1B, L-1, TN, O-1, E-3, H-1B1, F-1, J-1, OPT, CPT or any other employment-based visa) KPMG LLP and its affiliates and subsidiaries (“KPMG”) complies with all local/state regulations regarding displaying salary ranges. If required, the ranges displayed below or via the URL below are specifically for those potential hires who will work in the location(s) listed. Any offered salary is determined based on relevant factors such as applicant's skills, job responsibilities, prior relevant experience, certain degrees and certifications and market considerations. In addition, KPMG LLP is proud to offer a comprehensive, competitive benefits package, with options designed to help you make the best decisions for yourself, your family, and your lifestyle. Available benefits are based on eligibility. Depending on job classification, standard work hours, and years of service, KPMG LLP provides a Total Rewards Package that includes 401(k) and medical and may include dental, vision, disability and life insurance, personal well-being and Personal Time Off. Additionally, each year KPMG publishes a calendar of holidays to be observed during the year depending on your job classification and entity affiliation. Additional details about our benefits can be found towards the bottom of our KPMG US Careers site at Benefits & How We Work. Follow this link to obtain salary ranges by city outside of CA: https://kpmg.com/us/en/how-we-work/pay-transparency.html/?id=6107_9_26 California Salary Range: $68800 - $109900 KPMG LLP and its affiliates and subsidiaries ("KPMG") is an equal opportunity employer. KPMG complies with all applicable federal, state, and local laws regarding recruitment and hiring. All qualified applicants are considered for employment without regard to race/ethnicity, color, creed, religion, age, sex/gender, national origin, ancestry, citizenship status, marital status, sexual orientation, gender identity or expression, disability, pregnancy, childbirth or other related condition, military/veteran status, genetic information, status as a victim of domestic violence or sexual abuse or any other legally protected status. The attached link contains further information regarding the firm's compliance with federal, state, and local recruitment and hiring laws. KPMG recruits on a rolling basis. Candidates are considered as they apply, until the opportunity is filled. Candidates are encouraged to apply expeditiously to any role(s) for which they are qualified that is also of interest to them. Los Angeles County applicants: Material job duties for this position are listed above. Criminal history may have a direct, adverse, and negative relationship with some of the material job duties of this position. These include the duties and responsibilities listed above, as well as the abilities to adhere to company policies, exercise sound judgment, effectively manage stress and work safely and respectfully with others, exhibit trustworthiness, and safeguard business operations and company reputation. Pursuant to the California Fair Chance Act, Los Angeles County Fair Chance Ordinance for Employers, Fair Chance Initiative for Hiring Ordinance, and San Francisco Fair Chance Ordinance, we will consider for employment qualified applicants with arrest and conviction records.